How a College or University can Attract & Engage Students Online

Today every business requires an online presence and promotion, even educational institutes need to explore the digital world for enrolment of more student due to mass competition in this market also. Some colleges and universities in India have successfully built a strong online reputation who attracts students from various countries & universities as an online platform help them to reach and target audience easily. Today youth focus more on the internet rather than other mediums such as televisions & magazine when it comes to gathering information as googling is much easier and faster to dig the information. In an experiment, it was found that more than 85% students for bachelor and masters enrolled to a particular institute because they were influenced by their website and online reviews which were 20%increase from the previous year data. This data shows that people are trusting & inclining towards online information and therefore college and universities should promote digitally. Also, online marketing is lesser expensive with better & calculated return when compared to traditional marketing.

1. Get a world-Class website
The first thing a student will see is your website if your website won’t attract and pull towards your campus, that means he will not search more about it. Getting a website does not mean a simple web page but an optimized website with full of information, high definition images & videos, Admission online form with creative and user-friendly design layout from Website Designing Company in Delhi. Do not hesitate to invest in your college website because it will help you in promotion, getting interested and positive student’s data, create branding and increasing admission- all that you wanted can be achieved with a great website.

2. Business Listing
Yes, not only business but a college or university must also have google map listing and other online listings with good reviews. There are various third-party websites which provide online listing services like shiksha.com, collegedunia.com where you can easily list out your college courses and campus details. More than 70% of a website visitors are through these listing websites as the information provided here and the reviews build an online reputation which helps in pulling students to your website.

3. Mobile Friendly
In the era when a child is brought up using smartphones, we should not neglect mobile devices. More than 60% user search on mobile and visit a website on mobile, thus a website and its content must be mobile friendly. With a live chat option where students can interact in an easy way with the college representatives and gather information. You can also get a mobile application for interacting with mobile users and do not forget to list your website & app on various Apps which will help you gain more visitors online.

4. Online visibility
The fastest way of online visibility is the paid advertisement which can be done in Google PPC, AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads or other 3rd party PPC’s. The visibility here depends upon how much you are willing to pay per click or per visibility with proper audience and location targeting. Other than this social media is one of the best methods of reaching people online with regular post updates like success stories of college alumni or courses details. 

5. Strong Online Presence Organically
Paid visibility is faster but for a shorter time, when you stop putting money your ad will not be visible further. For a long-term online presence, you need a strong SEO on your website which creates an online brand with effective result. Many users do not go with the advertisement but look for organic results as this is trustable. You can get your Search Engine Optimization done by SEO Service in Delhi for both on-page as well as off-page SEO activates and get your college university website ranked top on Google and other search engines on you targeted keywords and targeted location. You can get keywords suggestion on the bases of search volume from an SEO Company in Delhi as they understand the online consumer behaviour for various markets. These SEO activities are done on a regular basis or say on a daily basis for best results, so you will find monthly packages for SEO and it gives a long-lasting result depending on the competition. So if you pause your SEO activates for a few months it may possible to slip down a few ranking because your competitors are working and you are not, but the visibility will not vanish completely.

6. Use of Updated Technology
Technology attracts youth, thus when you use it on your website it will definitely captive the students’ mind. You can create such visuals where a student can visit your campus through their system online. Yes, VR enabled 360-degree rotational visual tour is one of them. Your website and technology used in it are as important as your campus and advance labs used. If you can not afford to neglect the need of your campus, you must not neglect the need for online presence and advanced technology.

7. Connect offline with online
Integrate your college brochures and offline ads with online with digital information like visit us on tour website, follow us on various social media, etc. One of the most effective alignment is the social QR code, you can put these QR codes on flyers or outdoor banners with an upcoming event where people can connect easily by your social media network and get updates of your posts.