Tips for Website Design

If you're taking your business online, you're at an exciting point in your development. Having an online store or simply an online presence is crucial to the success of any business in today's fast-moving, technical world. So when you're ready to take that big step, you want to make absolutely sure that your website is the best it can be. While a huge part of your website design will depend on your personality and the story you want to tell, there are certain overarching qualities that go into creating a visually pleasing, easy to use website. 
So how can you make sure that your website isn't overlooked? One way is to invest in a website designer. Respected web designers have plenty of experience working with clients just like you to create something that simultaneously reflects who you are and also meets the standards of professionalism that your clientele will notice. Whether you employ the help of a designer or go the DIY route, there are a few things that you want to keep in mind. 
Without further ado, here are some essential tips for your website design. 

Readability
This is a big one. Nothing will frustrate your potential customers more than a website that they can't read, or that they have difficulty reading. There are a few foolproof ways to avoid this mishap. First, use a sans serif font. Serif fonts are the fonts that have little tails attached to letters, such as Times New Roman. These can be difficult to read in the landscape of a website. Sans serif fonts like Calibri or Arial work much better.
Next, make sure your landing pages, especially your homepage, aren't too cluttered. Personalization is great, customers want to know who you are. However, a long novel isn't necessarily the way to tell them. Keep your home page brief and your additional page content broken up into sections to facilitate easy digestion of information. 

Loading Times
Okay, so maybe hard-to-read fonts aren't the most annoying thing to a client when it comes to websites. Long loading times, probably takes the cake. Studies show that if your page takes over seven seconds to load, you could lose up to half your visitors. Imagine how this impacts your conversion rate. 

Navigation
A web page that's too difficult for your customer will lose their attention fast. Avoid this by making an easy-to-spot navigation menu. If Menus aren't your thing, make sure you put links to additional pages in plain site. The idea is to make your visitors feel like the information is at their fingertips. 
If you're ready to get the ball rolling, contact a trusted website designer in your area today.