5 Things To Consider During E-commerce Website Development

E-commerce website development can be complicated if you don’t know what you are doing. There a multitude of factors to consider from website performance to user experience. Development of any website is a complex process and require a specific strategy, but when building an e-commerce website comes with its own specific challenges.

People come to an e-commerce website to find products and services that fit with their needs and wants. You should make this process as easy and intuitive for them as possible.
Here are a few things to consider during your e-commerce website development.
 

Responsive design

Using mobile devices to access a website is constantly growing around the world and e-commerce sales can highly be impacted if your e-commerce website is not mobile-friendly. According to studies, a considerable proportion of e-commerce sales are made via mobile devices.

This means that it is very important that during your e-commerce website development process you make sure your website is optimized for mobile devices. It should offer the best user experience regardless of the screen size. Make sure your service providers understand your vision and purpose of your website and don’t isolate the ever-growing segment of users.
 

Support guest checkouts

As an e-commerce business, you would want to require your users to create their account prior to making a purchase, it would allow you to make follow-up communication and encourage future sales. But you should also consider that not everyone wants to go through the process of creating an account in order to buy a specific product.
Repeat customers would usually want to register and avail the benefits of having an account, like saving their delivery information for future purchases and getting a notification about discounts. However, it is still a good idea to provide the option of guest checkout for people who may not shop again. 
 

The search feature is important

According to a study, 30 percent of visitors use the search option to find the specific products they are looking for on an e-commerce website. Which is why it is important that your e-commerce website includes search functionality. In addition, it is also a good idea to include features like autocomplete to make it easier for your visitors to find the products they are looking for.

 
Security is essential

All e-commerce websites should support SSL to secure customer information that needs to stay secure. Visitors feel much more comfortable buying from your e-commerce website if they are sure their information like credit card and payment information and their personal information like address, phone number, etc. is secure.
 

Optimize your website performance

If your e-commerce website is slow, it is likely that you will lose some customers. According to a study, 40 percent of users abandon the website if it takes more than 3 seconds to load. People particularly wait for less when visiting a website on mobile devices, as they are often multi-tasking and a slow loading website will irritate them.
To avoid losing customers, make sure your e-commerce website development services optimize your website to run as fast as possible. You can do this by making sure the images on your website are compressed and it uses cache to reduce the time spent on loading the website every time a user opens it.