Here's What The Playbuzz.com Team Was Up To in H1 2019

Top highlights from the past 6 months!

yazi
Created by yazi (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Jul 10, 2019
1

We Gave PB.Com A much Needed Make Over On The Inside and Out!

On the outside:

And this is what it looks like now:

Stats due to the new site

On the inside:

Participant say

Hey Tom! Remember this?

Participant say

Of course! I coded it myself!

Participant say

Very impressive! However we figured this OG needed a make over after 7 years:

Participant say
Participant say

New Admin Tools:

2

We made content great again!

We were able to pinpoint the type of content works on Snapchat: Pop culture for teenagers!

So what's making it work:

  • Content with an edge:

You were way too young to get those SpongeBob dirty jokes
Which 'Riverdale' Girl Are You Based On The Fro-Yo You Build?

  • New concepts - Binge and Games
  • And how could we forget our AMAZING Snap ads:

And the results speak for themselves:

Snapchat is now making an average of $30 - $100,000 dollars a month!

Binges

How are binges better than original items you might ask?

Wait, there's even more...

New Binge UI Design

New Binge UI Design say

- “Check” on completed item
- Scroll next items to view
- Countdown on item list and on continue button
- Tap X to stop the countdown

Binge Results

Binge Results say

Page views have increased as well as session duration

We broke the Quiz mold!

So what does our content look like now?

Gone are the days where quiz/trivia are the only utilised formats! 

We are breaking this traditional mold and making use of all the awesome formats our platform has to offer such as polls and lists. Check them out:

10 dirty references you probably missed in these Disney's classics
Chic or Weak: Rank Ariana Grande's best looks
10 shocking details you missed in the Harry Potter movies
Chic or Weak: Rank Disney princesses outfits

Check out the number of votes on this Kiss, Marry, Kill item

This item had a total of 435,746 engagements!

3

We continued to monetize our site!

What you should know about pb.com monetisation:

  • With the implementation of header bidding, we now have full control over the monetisation of the site.
  • The header bidder is responsible for 60% of the display revenue!
  • We added more demand partners as shown in the visual below: