December Ended 2018 With A Bang

Created by Vivian Ngiam (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.

On Jan 15, 2019

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Brace your elfs, Playbuzz sleigh-ed December!

Storytelling Team

Remember December? Let's start with the U.S. office!

Laura Booth

We achieved an average 22% CTR for the Lego campaign. We also retargeted users for the first time!

Laura Booth

We also completed our first all Branded Experiences campaign (11 BEs) for College Board with a higher than average 15.11% CTR and 2.21% engagement rate.

Laura Booth

Our Eggland’s Best campaign reached an 8.93% CTR!

Will Hathaway

Besides direct campaigns, Stream continues to break records - over $700,000 in revenue!

Storytelling Team

Awesome work! Now let's hear from the U.K. office ~

Jo Barrow

We delivered campaigns for Duracell, Tetley Tea, Boots and the Government. We also optimised PHE and it's now achieving a 52% click through rate!

Jo Barrow

On the publishers side, we got a TEADs backfill integration with Independent.

Storytelling Team

Amazing updates, what about the Israel office?

Gil Magen

We completed 6 BC and 4 BE campaigns in December, with the automobile campaign for Nissan being the most successful. Conversion lead rate was higher than 30% and we already got feedback from the client that 2 cars had been sold!

Gil Magen

We also signed a half a million shekels annual deal with Pfizer which includes a license to use Playbuzz on their own digital assets.

Storytelling Team

Wow, it seems like every office had a fruitful month! Finally, Brazil, take it away ~

Sophia Braun

Out of the 3 campaigns we did, our first campaign for Heineken (Eisenbahn, a local beer) achieved commendable results of 7.34% CTR and 3.72% share rate!

Are you ready for Playbuzz's 2018 highlights, because there's snow time like 2018! Icy what you did there.

Sleighing it in every region

Retention from happy clients! Interest from Macy’s to run additional campaigns after successful back to school campaign with Playbuzz. After a campaign with Playbuzz in 2017, College Board ran 2 campaigns with us in 2018 and are interested to run another campaign in 2019.
Signed editorial and commercial agreements with CBS, Collegehumor.com and Ask.com and 15+ stream publishers averaging more than 10k in revenue a month each.
Signed and executed our largest campaign to date for NOW TV.
Completed 37 BE and 51 BC campaigns! Also attained strategic editorial and commercial agreements with the 4 largest publishers in Israel: Ynet, Walla, One, Reshet.
Mediaset (TV) – We were the official supplier of the polls in real time during the TV Shows (Big Brother, Survivor, and Big Brother VIP)

Make it rain-deer

Roi Kaufman

Stream grew 5x year over year!

Mor Sidi

The growth team achieved $2,213,110 in revenue during 2018 (47% profitability) by having +80 publishers during the year that monetized with us; producing over 819 million Stream player loads.

Chen Salomon

We reduced the loading time of our story platform by 30-50%, stream loading times by 40% and created Playbuzz's Tag Manager to allow better distribution of Experiences out-of-story.

The Storytelling Team