December Ended 2018 With A Bang

Vivian Ngiam
Created By Vivian Ngiam
On Jan 15, 2019
Brace your elfs, Playbuzz sleigh-ed December!
Storytelling Team
Storytelling Team
Storytelling Team say

Remember December? Let's start with the U.S. office!

Laura Booth
Laura Booth
Laura Booth say

We achieved an average 22% CTR for the Lego campaign. We also retargeted users for the first time!

Laura Booth
Laura Booth
Laura Booth say

We also completed our first all Branded Experiences campaign (11 BEs) for College Board with a higher than average 15.11% CTR and 2.21% engagement rate.

Laura Booth
Laura Booth
Laura Booth say

Our Eggland’s Best campaign reached an 8.93% CTR!

Will Hathaway
Will Hathaway
Will Hathaway say

Besides direct campaigns, Stream continues to break records - over $700,000 in revenue!

Storytelling Team
Storytelling Team
Storytelling Team say

Awesome work! Now let's hear from the U.K. office ~

Jo Barrow
Jo Barrow
Jo Barrow say

We delivered campaigns for Duracell, Tetley Tea, Boots and the Government. We also optimised PHE and it's now achieving a 52% click through rate!

Jo Barrow
Jo Barrow
Jo Barrow say

On the publishers side, we got a TEADs backfill integration with Independent.

Storytelling Team
Storytelling Team
Storytelling Team say

Amazing updates, what about the Israel office?

Gil Magen
Gil Magen
Gil Magen say

We completed 6 BC and 4 BE campaigns in December, with the automobile campaign for Nissan being the most successful. Conversion lead rate was higher than 30% and we already got feedback from the client that 2 cars had been sold!

Gil Magen
Gil Magen
Gil Magen say

We also signed a half a million shekels annual deal with Pfizer which includes a license to use Playbuzz on their own digital assets.

Storytelling Team
Storytelling Team
Storytelling Team say

Wow, it seems like every office had a fruitful month! Finally, Brazil, take it away ~

Sophia Braun
Sophia Braun
Sophia Braun say
Getty Images

Out of the 3 campaigns we did, our first campaign for Heineken (Eisenbahn, a local beer) achieved commendable results of 7.34% CTR and 3.72% share rate!

Are you ready for Playbuzz's 2018 highlights, because there's snow time like 2018! Icy what you did there.
Sleighing it in every region

Make it rain-deer

Roi Kaufman
Roi Kaufman
Roi Kaufman say

Stream grew 5x year over year!

Mor Sidi
Mor Sidi
Mor Sidi say

The growth team achieved $2,213,110 in revenue during 2018 (47% profitability) by having +80 publishers during the year that monetized with us; producing over 819 million Stream player loads.

Chen Salomon
Chen Salomon
Chen Salomon say

We reduced the loading time of our story platform by 30-50%, stream loading times by 40% and created Playbuzz's Tag Manager to allow better distribution of Experiences out-of-story.

The Storytelling Team

Sponsored and hosted panels at...

Last but not least...

Out with the old, in with the new year!