December Ended 2018 With A Bang
Brace your elfs, Playbuzz sleigh-ed December!
Remember December? Let's start with the U.S. office!
We also completed our first all Branded Experiences campaign (11 BEs) for College Board with a higher than average 15.11% CTR and 2.21% engagement rate.
Besides direct campaigns, Stream continues to break records - over $700,000 in revenue!
Awesome work! Now let's hear from the U.K. office ~
On the publishers side, we got a TEADs backfill integration with Independent.
Amazing updates, what about the Israel office?
We completed 6 BC and 4 BE campaigns in December, with the automobile campaign for Nissan being the most successful. Conversion lead rate was higher than 30% and we already got feedback from the client that 2 cars had been sold!
We also signed a half a million shekels annual deal with Pfizer which includes a license to use Playbuzz on their own digital assets.
Wow, it seems like every office had a fruitful month! Finally, Brazil, take it away ~
Out of the 3 campaigns we did, our first campaign for Heineken (Eisenbahn, a local beer) achieved commendable results of 7.34% CTR and 3.72% share rate!
Are you ready for Playbuzz's 2018 highlights, because there's snow time like 2018! Icy what you did there.
Make it rain-deer
Stream grew 5x year over year!
The growth team achieved $2,213,110 in revenue during 2018 (47% profitability) by having +80 publishers during the year that monetized with us; producing over 819 million Stream player loads.
We reduced the loading time of our story platform by 30-50%, stream loading times by 40% and created Playbuzz's Tag Manager to allow better distribution of Experiences out-of-story.
The Storytelling Team
Sponsored and hosted panels at...
Last but not least...
Out with the old, in with the new year!