Creating Demand with Content Marketing
Creating Demand with Content Marketing
Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter.
Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter.
Stanford Webinar - Creating Demand with Content Marketing
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In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels.
Presented by the Stanford Innovation and Entrepreneurship certificate program (http://create.stanford.edu/)
Learn How to Create a Highly Effective Marketing Plan
How to Create a successful Marketing Plan Take your business to the next level. Almost every successful business started with an effective marketing plan and yours can too.
http://okayfiles.com/file/05w6a9
Contents
Introduction
Chapter 1 --- Getting Started .
Overview
Set Goals
Know Your
Product
Chapter 2 --- Review the Business
Getting the Product to Market
Know Your Competition & Your Consumer
Chapter 3 --- Do Comparative Studies
Look at more than One Year
Chapter 4 --- Research Methods
Primary Research
Secondary Research
Chapter 5 --- Writing the Business Review .
What is Good? What is Bad?
Is Your Company Working Together?
How Will Your Company Market?
Where is Your Business Going?
Chapter 6 --- Check Your Product and the Market
Identify Company Goals
Your Company
Company Organization
Sales Data and Trends
Chapter 7 --- Consumer Trends
Consumer Activity
Population Factors
Regional Factors
Technological Factors
Media Factors
Chapter 8 --- Distribution
Retail Trends
Distribution and Geography
Chapter 9 --- Marketing and Pricing
Pricing the Product
Is Your Product Elastic?
Chapter 10 --- Know Your Competition
Key Information
Marketing Analysis
Chapter 11 --- Moving Forward
Sales Objectives
Influences on Sales Objectives
Chapter 12 --- Defining Your Market
Identify Your Target Demographic
Separate Your Target Markets
Main Target Market
Secondary Markets
Further Segmentation
Know the Demand
Chapter 13 --- Positioning Your Product
What Positioning Means
Is Positioning Important?
Chapter 14 --- Marketing Strategy
Naming Strategy
Competition Strategy
Product Strategy
Packaging Strategy
Pricing Strategy
Advertising Strategy
Chapter 15 --- The Importance of Naming and Packaging
Naming
Packaging
Chapter 16 --- Putting the Plan into Action
Making the Implementation of Your Plan a Success
Stay on Top of the Plan
Chapter 17 --- Evaluation
General Evaluation
Comparing Sales
More Research
Follow the Plan
Note:
MMR license
Yes can be sold
Yes can sell resale rights or master resell rights
You can add the product into your product bundle or package and sell for a higher price
Yes can be added to a paid membership site
You CAN give the product away for FREE
You CANNOT offer the product as a bonus to another product you are selling. However, you can offer other bonuses to this product when selling
You CANNOT sell the product on auction sites such as eBay.com
You CANNOT use nor sell this product in a dime sale event, under any circumstances at all. An event that constitutes a dime sale is one whereby the product starts selling at a very low price and increases every dime after a certain time frame or with every purchase using the dime sale script
http://okayfiles.com/file/05w6a9