Corey Shader, Independent Business Consultant Touches on 10 Reasons Why You Should Find a Niche Market and Stick to It

Tom Clark
Created by Tom Clark
On Jul 9, 2019
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So you want to be an entrepreneur? Or maybe you already are on the road to opening your new business. One of the scariest facts you’ll face in the entrepreneur world is the ability to fail. Many new entrepreneurs fail because they tried to cater to everyone, rather than just to a specific group. That is why niche marketing has become an increasingly critical strategic element for new business owners. As a believer in supporting and growing successful entrepreneurs, business expert Corey Shader shares ten reasons why business owners should find a niche market, and stick to it:
 
1. Stand Out: The more specific the product or service, the less competition present. It is also more difficult for competition to copy your strategies based on increased specification.
 
2. Personalize Relationships: Small group targets are beneficial for customer relations. Entrepreneurs have the opportunity to personalize their relationships with customers by engaging with fewer people. Accommodate special requests, personalize customer interactions, and increase loyal consumers if you choose niche marketing.
 
3. Natural Growth: By targeting a niche group, you are most likely going to benefit from connections within that group. People within the same niche market most likely communicate with one another, resulting in natural growth for your company by word of mouth.
 
4. Improve Online Presence: Companies with specific products and services expectedly stand apart from the generalized competition. A company with a unique factor often gets more attention from media platforms, which improves online presence.
 
5. Save Money: Understanding your audience is essential for digital marketing. Many companies spend lots of money on keeping up with customer trends and preferences. However, the smaller the target group, the less money spent on analytic tools and data.
 
6. Less Problem-Solving: To work with a target audience requires you to identify needs within a specific group of people to provide the means to address them. You can have one-on-one conversations or idea-extraction sessions with a target markets to identify pain-points that your product or services will address. The more pain-points identified and discussed on the front end, the less problem-solving required later down the road.
 
7. Brand Expert Recognition: Choose to be an expert in what you do. Expertise leads to higher levels of trust from customers. Trusting customers result in loyal consumers and strong brand recognition.
 
8. Proactive Exposure: Niche marketing helps get your product or service in the hands of the right people who will reap the maximum benefits.
 
9. Pre-Plan Approval: If you are striving to start a business, use niche marketing to test out your product or service during the development stages. Testing your ideas with specific groups of people will better help validate the success of the business.
 
10. Find Passion: To have the most significant impact with a target audience, analyze and find your niche. Explore your goals, hobbies, morals, and natural talents, and you will find that the best ideas for a niche market will come from your own experience.
 
“Niche marketing supports one of the most powerful keys to success for entrepreneurs: do what you love,” said Corey Shader.