The Psychology of Colors in Buyer Influence and Decision Making

Marketing is the art of persuasion where different elements together influence the buying decision of consumers. One of the elements that play a vital role in marketing and branding is color. Although the impact is subtle, research says that the correct usage of color in marketing copies can increase brand recognition by 80% and enhance the visual appearance by 93%, enticing viewers to consider the product or brand. This is why color printing services emphasize colors when designing and printing marketing copies.

How do colors influence customers?

Simply put, the visual appearance of a product is what allures consumers into buying it and colors are central to it. When the right colors are combined with creative design, texture, and smell, the result is powerful branding.

Red

Red evokes emotions, intensifies passion and love, and increases appetite. What’s more, it creates a sense of urgency, which is why it’s a common color used by color printing services.

Blue

Considered the preferred color of men, blue promotes productivity, curbs appetite, and creates a sense of security. Also, it’s associated with peace, tranquility, and reliability, which is why it’s often used by conservative brands aiming to win the trust of consumers.

Green

Symbolizes health, nature, tranquility, and power, green helps stimulate harmony in the brain and create a balance that leads to decisiveness. This is often used in cheap color copies to raise environmental concerns.

Yellow

Yellow encourages communication, stimulates the mental process, and increases cheerfulness. In branding, it’s used to grab the attention of shoppers and help them make the buying decision with clarity.

Purple

It reflects royalty, success, wisdom, and wealth. Marketers use it in cheap color copies to soothe and calm consumers. Many successful companies such as Yahoo, Craigslist, and others have purple as the key color in logos.

Black

Black represents power, sophistication, and authority. Most high-end cosmetics and apparel businesses use black in their branding copies and products. Also, it’s the preferred color by most color printing services when they need to sell sleek items.

Final Thoughts

The world of marketing is tough and overly competitive. The only way to survive and win for most businesses is by using an amalgamation of the right color, design, and texture in their marketing content. Depending on your needs and the nature of your business, choose colors wisely and use them effectively to build trust among consumers. If you require help with cheap color copies, consider getting in touch with printing services that provide quality services at affordable prices.

Author’s bio: The author is a blogger and this article is about the psychology of colors in marketing.