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QUIZ! Would You Survive The Next 'Apprentice' Task?

'The Apprentice' is back and Task 2 involves developing a brand-new shampoo and marketing its exotic sounding ingredients. The team that makes the most of the products USPs win. But the advertising challenge is always a minefield. How would you fare?

HuffPost UK
Created by HuffPost UK (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Oct 15, 2015

Lord Sugar sets you to work designing a new shampoo brand and marketing it to your target audience. First you have to choose a name:

Now to choose a target audience:

With your target market in mind, come up with a concept for a 30 second commercial:

Meanwhile, your billboard design team want to advise on their choice of strapline:

You'd be... Hired!

You'd be... Hired!

You've largely kept things high-brow: key to maintaining the high margins health and beauty products yield.

Cactus seed oil has no place in value products -- or those aimed at 'functional' consumers like mothers or men.

The decisions you've taken are exactly what Lord Sugar is after... you've certainly not messed about. You're a rising star in the boardroom!

You'd be... Fired!

You'd be... Fired!

You were all over the place.

While you made some good decisions, your failure to understand that high margins can be achieved if a product is seen as being high-value means money has been lost.

...Literally down the drain.

Oh dear. Don't let those big glass doors hit you on the way to the taxi...

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