E-Catalog Creation: Ditching the Paper-People Approach

If you’re working in the retail furniture industry with an existing “paper-people” approach, climbing to the top of the retail furniture market would be quite a challenge for you. Businesses are on the rise and office furniture retails trying to keep abreast. This means the need for digitalization of the catalog has become more important now than ever. A comprehensive market study regarding e-catalog creation predicted that digital 2020 furniture catalogs have the immense power to effectively self-promote itself while keeping costs under control. Keeping the tested stats in mind, don’t you think going digital with your catalogs could be a real power move in today’s market? 
 
E-catalogs come with their benefits 
 

• Instant catalog updates- Imagine re-doing the catalogs and having to print them all over again. Alternatively, your digital catalog creators can simply program the changes into your catalog.
• Instant user updates- Every time you modify your catalog, you can effortlessly update your users without having to spend a fortune. This means cutting down on printing and manual distribution costs significantly. You can even keep a track of your existing customers as you create new ones.
• Being creative- From animations to GIFs, based on the software used and the display platforms chosen, you can actually push brand creativity through your catalogs. This move can help your users garner a better understanding or knowledge about your retail products. We are talking virtual 3D experience, real-time customization according to buyer preference and more. 
• Inventory integration- All your products, sub-brands, operations, and all your inventory upgrades- all clubbed under one single roof. Inventory integration via digital catalog creation is by far the easiest way to keep track of your catalog. 
• Environment-friendly- Talking about the paper-people approach, you may incur costs in terms of ink and printing, paper, fuel for manual labors traveling to different companies or places, and more. On the other hand, e-catalogs can be sent to your target niche with just a few right clicks at the right places.

How much would a digital catalog creation cost me? 
-Designing 
-Printing
-Strategizing marketing & distribution channels
-Sending the workforce down to manually distribute the printed catalogs
-Travel allowance
 All these clubbed in together come up to quite a hefty amount. On the other hand, with e-catalogs, we are looking at 
-Upfront costs beforehand
-Periodic updates throughout the creation process
-Milestone checks and approvals by you- the client, and above all, 
-A seamless workflow backed by a guaranteed increase in productivity 
 
Your digital catalog can now reach a larger target audience group and that too within the blink of an eye! 
 
 
 
Author Bio: The author is an online blogger and the article is talking about digital catalog creation for office furniture solutions.