Which type of B2B copywriter are you?

There are 7 different types of B2B copywriter. Take our quiz to find out which type of business to business copywriter you are.

Radix Communications Ltd
On Dec 7, 2017

When you feel like reading some other people’s words:

Idly scrolling down a webpage, you find a button saying: ‘What are you waiting for cowboy, start your free Netflix trial today!’ Do you think:

When you dream of being a superhero (or villain), you dream of being…

Above all else, good copy should…

You receive a brief. Which of these questions are you most likely to fire back to your client…

If you look around you now, you see…

It’s movie night. You suggest…

What’s your favourite colour?

You’re a Creative Copywriter

You’re a Creative Copywriter

You think laterally, and you think big. And you love to make an emotional connection.

You’re likely a bit handy at…
Ad copy, top-level web copy, branding, naming, concepts, ideas.

You’re a Digital Copywriter

You’re a Digital Copywriter

You’re all about putting the right words, on the right screens, in the right place. You’ve a mind for user experience, and eye for conciseness.

You’re likely a bit handy at…
Web copy, landing pages, apps, banners, PPC, social copy, microcopy.

You’re an Old-School SEO Writer

You’re an Old-School SEO Writer

You’re working fast to survive, raiding Wikipedia every hour, and typing keywords, keywords, keywords.

We feel for you. Try to find a client who understands, these days, Google isn’t dumb – SEO is increasingly about producing original, useful content – and pitch yourself as one of the other writer types. Your life will be better.

You’re likely a bit handy at…
Keyword-stuffed filler, fast turnarounds when quality doesn’t matter. (Which, more and more, is never.)

You’re a Technical Writer

You’re a Technical Writer

You understand technical stuff, and can explain it to a technical audience. You’re absolutely invaluable.

You’re likely a bit handy at…
Technical web pages, product manuals, datasheets, knowledge base articles, FAQs.

You’re an Explainer

You’re an Explainer

You thrive on taking a sophisticated idea, topic or product, and explaining its value in the way mere mortals – e.g. business users and technology buyers – can understand.

When you’re not at your computer, you’re likely giving your friends a crash course in special relativity using two salt cellars and a vaguely train-shaped bottle of ketchup.

You’re likely a bit handy at…
White papers, ebooks, press releases, reports, blogs, articles, newsletters.

You’re a Conversion Copywriter

You’re a Conversion Copywriter

You’re a past master in making people take action.

You believe in creativity, originality and wit, but never for their own sake. They’re all a means to a click, call, sign-up or download.

You’re likely a bit handy at…
DMs, eDMs, long-form ad copy, sales letters.

You’re a Journalist

You’re a Journalist

You can spot a compelling story at a thousand paces, tease it out of even the most reluctant interviewee, and tell it with genuine authority.

You’re likely a bit handy at…
Blogs, articles, expert pieces, case studies, brand journalism, managing brand newsrooms.