Three Myths of Digital Marketing – by Pranamya Digital

Digital marketing isn't only vital for the start of the client journey, social media isn't really the future, and innovation isn't generally the appropriate answer.
As marketing groups consider how to become more digitally proficient, they should abstain from surrendering to three critical myths.

Three Myths

Digital marketing only matters toward the start of the client journey:

The digital age has changed the B2B buy process, giving clients more prominent access to data and making it ever less demanding for them to interface with other critical influencers. Tragically, this presumption is mistaken. By far most of the clients keep on turning to digital data channels to finish free research in the last phases of their purchasing venture, even in the wake of starting a business exchange with a sales rep.

Social Media is the future:

It is justifiable that such a significant number of marketing groups have concentrated their current digital efforts via social media. The truth, however, is that the greater part of purchasers will swing to an organization's site over some other channel at each and every phase of their buying journey.
So while social media offers much potential as a digital channel, advertisers should, in any case, make their site the priority, particularly in the event that they are still at an early stage in their digital investments.

Being great at digital means putting resources into new innovations:
Most advertisers accept digital marketing success is equivalent to the technological investment they make. Yet, there isn't one reason for digital marketing success; there are two

People/skills management: Marketing managers should concentrate less on boosting certain representatives' expert information, and more on boosting group-wide "digital IQ".

Process management: Digital marketing empowers your business to create its presence in the online market, digital marketing services provided by Pranamya Digital at Navi Mumbai covers everything that requires your business to stand-out.