Are you using video? You should be
One of the best ways to grab someone’s attention is through video. It is something that has not been learnt that quickly on the internet, even though all of the statistics show again and again that you are much more likely to get someone’s notice – and keep it – if you are using video. Of course, photos do have a certain power themselves, but it is the moving image that we are becoming so obsessed by. Why do you think that Twitter, Instagram, and Facebook have all changed their own way of working in the last few years to ensure that they are compatible with video? Why do you think that something like Snapchat – a social media platform that allows instant videos to be sent to other users – is growing exponentially?
Put simply, if you are trying to get a message across then the absolute best way to do it is through a video, but that is often easier said than done. In some of the more traditional industries, such as medicine, there is a distrust and sometimes fear of doing something differently. No one wants to be the person that tries something new and then fails miserably! The thing is, of course, that for many people who offer certified Botox injectors they need to be able to market themselves to gain new clients, and it is quite difficult to explain in words just what certified Botox injectors are. You want to have something that you can show your potential clients when they come in for a consultation, so that they are not making decisions without any information.
And that’s where video comes in. A video of how you have used certified Botox injectors to change the way that a previous patient looks and feels is the perfect proof that you not only know what you are talking about, but it shows who someone can benefit. It is often hard to describe the physical changes that certified Botox injectors give to patients, and a video of a patient before and after they have received them is a great way to show potential customers what they could enjoy if they decide to trust you.
A video gives you the ability to give real life examples. The challenge with animations instead of a normal video is that it is easy to completely fabricate an animation, and for it to have absolutely no basis in fact. A real life example of a real person simply cannot be explained away, and there is no way to fake that! Genuine testimony from previous clients is worth its weight in gold, and if you are able to get any on camera then you should definitely make sure that you are using it. it could be the difference between a person going to you for their certified Botox injectors or to someone else.
At the end of the day, people like to see the changes that certified Botox injectors can have for themselves. They do not just want to be told by you that this huge difference can be made in a person with just a few injections; they want to be able to see the transformation so that they can believe it wholeheartedly. Only when they see that on a video can they start to dispel their disbelief, and talk to you more seriously about the opportunity for certified Botox injectors with you. That is why you should be using videos for your marketing, and why you should never talk to a patient before they have watched one of your videos and seen exactly what it is that you can do for them.