10 Best Instagram Accounts to Learn Marketing Lessons

Social media marketing utilizes different platforms in order to build brand awareness and engage with existing or potential customers. Among all the social media platforms, Facebook has the most number of active users at 2.32 billion. Instagram, on the other hand, has 1 billion users. Yet, many marketers prefer Instagram over Facebook. One reason is that according to Social Media Pilot, Instagram has 58 times more engagement per follower than Facebook. Also, 80% of all users follow at least one business account.

Here are the 10 best Instagram accounts that you can learn valuable marketing lessons from. These accounts could provide a lot of tips for Instagram beginners.

1.    Lego
Not only does Lego showcase its products, but it also uses social tropes and pop-culture references to showcase those famous building blocks. It’s endlessly entertaining.

2.    Letterfolk
Letterfolk creatively uses their sole product, felt boards, to connect with customers.

3.    Think Creative Collective
This company makes clever use of Instagram stories to promote their online courses.

4.    Airbnb
Airbnb posts always perfectly capture the allure of traveling and the practicality of staying in someone’s home.

5.    Charity Water
Using beautiful images, this organization highlight their success stories of bringing water to places that need them.

6.    Sara Blakely
Influencer Sara Blakely, the inventor of SPANX, shows snippets of her life – and lets everyone know that life doesn’t have to be perfect all the time.

7.    David Chang
Celebrity Chef David Chang adds something more than delicious food to his Instagram page: he uses music and slow-motion videos.

8.    Adobe
All posts on Adobe’s Instagram showcase all the incredible work of creatives as they use Adobe’s suite of products, reinforcing the brand’s message of innovation and creativity through user-generated images.

9.    Reynold’s Kitchens
Imagine a big table with a never-ending array of wonderful food using Reynold’s aluminum foil and plastic wrap. That’s what Reynold’s Instagram feed looks like.

10. Vans
Going beyond their products, Vans’ posts showcase a lifestyle which drives a lot of engagement from users who ask questions and make comments.