Popularity of Colors Odia in India

India has a long history of public entertainment. Be it the mythological dramas and musical shows prevalent in the villages, or the mass-appealing circus or cinema, Indians loved to get themselves entertained amidst the crowd. When television was introduced in India, people got a new means of entertainment for themselves, for which they hadn’t had to step out of their houses. For that one hour, the entire family settled down in front of the television and the tradition continues till date. Even today, Indians love to enjoy their television with the whole family. The popular TV shows of India target the family audience and people love to discuss the episodes at their dinner tables.

However, over the last few years, Indian entertainment has started tilting towards personal engagement due to the difference in tastes and preferences of people. This trend is further supported by the internet. The advent of digital technology and the spread of internet has transformed the way Indians perceive entertainment. Entertainment has shifted itself from the huge TV screens to the mini LCD screen in your palm. More and more Indians are getting engaged with mobile entertainment in the form of social media and video streaming. With the growing popularity of entertainment on the go, even Indian TV channels have started to make space themselves on the mobile medium.

However, to keep television interesting for everyone, Viacom 18 has taken a great step. It has took the route of diversification. And if it succeeds in achieving its objective to thwart the advancement of mobile entertainment, we must give all the credit to Viacom 18’s decision to diversify into the regional market of TV entertainment. Since long, the regional market has been neglected by major entertainment houses. There are a number of states where the growth of national-level TV entertainment was slowed down due to the language barrier. With the introduction of regional TV programmes, a huge market has been reached.

Prominent examples consist of Colors Bangla. The Bengali speaking population, especially the ones residing in the rural areas, embraced the channel with open arms. People thank Viacom 18 to enter the regional scene in states, which are otherwise not represented in TV programmes. You can consider Colors Odia an example in this regard. Colors Odia is one of the first regional entertainment channels in the country and is doing great. The quality of programmes on these channels is at par with any other Hindi channel, which makes them even more worthy of the popularity they have garnered over the years.