A cold call has three basic elements:
™
1. You have never spoken to the individual you're calling.
2. They're not expecting your call.
3. They didn't request for you to contact them through some form of marketing material like a website or a newsletter.
But, if you've never had Sales Training, the end result of your could calls will end with more hang ups and/or rude up-front refusals than anything else. Without Sales Training, you might as well not make those calls in the first place.
For this Find out more reason, most salespersons will make a cold call only as a last resort. However, what separates most salespersons from the professional sales person is adequate Sales Training focused on how to make a cold call successful. What did Sales Training teach them and what do they do to be successful? They, the successful professional salespeople, work to change that cold call into a warm call. As they learned in their sales training classes, they
