Which Local Ranking Problem Does Your REI Website Have?
Which Local Ranking Problem Does Your REI Website Have?
As a real estate investor, ranking locally is crucial for getting leads to your business. If you’re not an online marketer then local ranking issues with real estate investing websites is inevitable. Trust us, it’s more common than you’d think. The solution isn’t necessarily to boost your SEO efforts. Let’s go over how to trouble shoot you local ranking issues so you can get back to the top of Google searches in your target area!
As a real estate investor, ranking locally is crucial for getting leads to your business. If you’re not an online marketer then local ranking issues with real estate investing websites is inevitable. Trust us, it’s more common than you’d think. The solution isn’t necessarily to boost your SEO efforts. Let’s go over how to trouble shoot you local ranking issues so you can get back to the top of Google searches in your target area!
How often does your target city appear on your website?
Have you ever been penalized by Google?
Do you show up in map searches?
Do you publish the same page more than once?
Do you have a Google My Business page?
Info Spam
Info Spam
Don't spam your target location all over the place, it looks suspicious! Use it strategically and in places that makes sense. You can learn more about how to avoid spamming in this article: http://leadpropeller.com/blog/5-local-ranking-issues-with-real-estate-investing-websites-and-how-to-fix-them/
Google Penalties
Google Penalties
Uh-oh, you're not following the rules. Be sure you're looking at the Google My Business guidelines or else you'll get penalized. You can see what triggers these penalties in this article: http://leadpropeller.com/blog/5-local-ranking-issues-with-real-estate-investing-websites-and-how-to-fix-them/
Duplicates
Duplicates
No one likes clones, especially Google. If you have duplicate content, pages, listings, or ads then you're going to confuse search engines. How will they know to rank one page higher than the other if their exactly the same? Instead of figuring it out, Google just won't rank you. Get other tips for building your local ranking in this article: http://leadpropeller.com/blog/5-local-ranking-issues-with-real-estate-investing-websites-and-how-to-fix-them/
No Location
No Location
You don't need a huge building but you do need an address for your business. No, PO Boxes don't count. If you don't have a local address then Google won't know you're a local business. See how to fix your local ranking with the tips in this article: http://leadpropeller.com/blog/5-local-ranking-issues-with-real-estate-investing-websites-and-how-to-fix-them/