A lot has been said about how custom printed labels and packaging designs can attract customers, but there is something else that consumers are paying just as much attention to - the information printed on the labels. With a remarkable increase in the number of people using Smart phones, in-depth information on virtually every product is just a few touches away. If the label on your product fails to provide the customer with the necessary information, it can possibly delay or stop them from purchasing your product. Here are some examples of the types of information consumers look for when they are shopping and how you can include them on your labels without hampering the design.Companies dealing in food and beverage products were usually required to have a nutrition facts table, however, over the last few years, customers have shown interest in knowing other information e.g. the production process, where the ingredients came from, whether the product is organic or free of GMOs, gluten, dairy, etc. Cleaning products should disclose fragrance ingredients and nonfunctional byproducts and contaminants. Whatever product you sell, there are different elements that make your labels informational to customers as they make a purchase decision.
Before you start designing and order your custom printed roll labels, be aware of all the government regulations, consumer trends, and competitors, which can affect the sale of your product. But, learning what your customers care about can be tricky. Here are some ideas on how to get that information. You can-
- Conduct an online survey to know how well your product labels inform the customers or answer their questions.
- Look for different label designs in a product group to see which one works the best
- Be straightforward. Ask customers directly about what’s important to them and what information they seek on the labels.
Once you have gathered and analyzed the data, it will become easier for you to decide what information you should include on your product labels. The same has to be specified to the manufacturer of custom printed roll labels, so you can determine how it should be formatted.
Squeezing a lot of product information onto a label can be a challenging task, and maybe even impossible for smaller products where the label isn’t very big. Working with a professional label designer is an amazing and safe way to ensure that your labels are attractive easy to read, and informative.
Author’s Bio - The author is an online blogger. This article is about product information on labels.