Myoho Video Production

Over the last few years, video content has grown so dramatically that it cemented itself as a different of a marketing strategy that you can’t ignore. By adding a little creativity and planning, videos can help in building a strong brand image and you can stand out from the rest with a unique and unforgettable voice. Videos can help in capturing and holding the attention of an audience while creating awareness of your product or service online. As per Video Production Melbourne, there are numerous ways you can now share videos, such as YouTube, social media and much more.

Creating a video marketing strategy plan for business has never been more important. As 75% of web traffic now depends on video sources. That should be more than enough for you to know that video will be the dominant force into the future. If your website it fulls with only written content or using still images, you’re missing out the huge opportunity to build a strong image of your business in the market to the new customer. Still, many Video Production Melbourne suggests that it’s not too late to start. You can build your own library of content by recording regular videos or develop a video marketing strategy. Also, you can create training video and tutorials, or explainers; all you need is to start now before you’re too late.

Strategy to Divide Attentions - 
With the smartphone revolution, the ways we take in media has changed dramatically. It’s not common to watch TV or videos while scrolling through social media channels like Facebook, youtube and such other mediums. Attention is divided and now it’s time for you to develop a video marketing strategy if you want to survive in this competition. Develop a marketing strategy which is clear, attention grabbing and which can help in cutting the distraction of modern life. Fast-paced marketing will be important when the war for attention span begins. So, keep your videos short, to the point and simple as possible. 

Facebook Live and Instagram Stories
Live broadcasting becoming exclusive to TV networks and radio, but now the technology is at a point where an average joe with an internet connection and smartphone can broadcast themselves. Here videos can be produced and distributed instantly which is both game changing as well as exciting. Which means video can be incredibly immediate as it can mean that there will be a huge volume of content, so make sure that your video content stands out to gain any traction. As per the Video Production Melbourne, with the help of live videos, you can give customers access to a new level to communicate with your company, also you can create videos quickly in response to customer questions and inquiries. This mode of video marketing is a personal format and if used properly can build a better relationship with your current as well as future customers. 

360 Video
360 video has improved bounds and leaps in the last few years and is now common enough to use in a video marketing strategy. With the help of several cameras recording at once and some nifty software to connect it all together, you can create a fully immersive video that helps you in showing everything at once. The emergence of Virtual Reality is a growing field, so prepare your business to develop more and more 360 videos. From inspections to a guided tour of a building or museums or more other options, 360 videos could slot in nicely in your business marketing plan. 

Here are some reasons for your company to start using video in your marketing strategy

Videos are a great way to show and tell your large number of targeted audience about your products or services. They allow you to connect directly with customers and help them along in their purchasing journey, this is the reason it works so well as a marketing strategy. Here are some of the statics that shows how effective video can be for your marketing campaign,

- 90% of users say that videos of products and services are more helpful in the decision process.
- Video advertising makes up 35% of online advertising
- Videos help 64% of users in purchasing a product. 
- Only 20% of users will read a content page and 80% would watch a video.
- Videos on a landing page can increase conversion rates by up to 80%.

To sum it up, focus on getting your feet wet at video production without wasting too much on the technical aspects. Make your videos informational, humor, helpful and without making it look like a sales pitch which is specifically suggested by Video Production Melbourne. All you need to do is carefully crafting your videos based on the promotional platform you plan on uploading and simplify your production or post-production process as much as possible. 

The video production services are very popular these days due to the fact that more and more people are attached to the internet. Watching videos on Instagram, facebook, snapchat and whatsapp is like the regular routine these days. Therefore, you need to consider the video production services in order to market your products and services on these popular social media platforms. However, the companies need to hire the best video production company in order to get the best results to grow and success in their marketing campaign. Hiring an inexperience companies can do more harm than good to your company. Thus, you need to be careful with the hiring process and you can select the best video production company with these simple tips. 

The author is having extensive experience in marketing and promotional business. The author holds degree in mass communication and public relation. He loves all the aspects of the content marketing and has a special place for video production company. There are many reasons to use videos and there are many companies which are taking immense benefits of video production in order to promote their products and services. The video content has become the powerful source of marketing these days and it helps to generate countless leads through different social media platforms.