Domain Name

Choosing the best domain name for your business requires some serious thought as this is going to be your identity online and by this people will recognize when they find your website worth visiting. Selecting the domain name gives the potential visitors an idea of what your website is about. Having your own domain indicates that you have registered the name with an accredited entity which acts as the registrar. Basically, the registrar's reserve and keep track of the domains registered. And moreover, businesses often use the name of their corporation as their domain name so it will be easy to remember for people searching on the Internet.

10 tips in choosing the right domain name for your business:

1) Combine relevant key phrases in your domain name:

Make use of the marketing potential of the domain name. It is being used by other websites when it is been linked back to your website. The key phrases will be helpful in optimizing your website and promoting your brand too.

2) Keep it short, simple, and easy to remember:

Usually it is hard to remember a long domain name with hyphens and symbols. It is always suggested to have a short and simple domain name so the users can type your URL in the browser easily. If possible, opt for a domain name which ends with .com extension or choose the extension based on your country.

3) Do not use numbers unless it is part of your name:

Basically, the numbers in a domain name are rare and should be avoided. If in case they are part of your business name, that's different. But even though you are likely to explain as it is a number while talking to someone. For eg: 4 is often considered as stenography for the word "for" and it has to be explained every time that it's the number 4. And moreover, 1 and 0 can be confused with letters.

4) Review for trademarks:

Some organizations are more possessive about their domain name than others but despite that you must run a quick trademark to check that your domain name is not violating on someone else's trademark, or else there might be a risk like surrendering the domain name, possibility to pay compensations and changing all references to the name you bought in error.

5) Make use of the right extensions:

The domain extension speaks a lot about your website. If your business is based on a specific country then opt for ccTLDs (Country Code Top Level Domains). If you have the option of a country-specific domain extension and you do not intend to do business outside your country then get the extension that's specific to your country. Or aiming to be an international website the .com extension is worth acquiring, even if it takes longer to find an available name.

6) Know your Audience:

One of the important domain name tips is to understand what type of people you are attracting. Always ensure that your domain name tells the users who you are and what you are offering. There is a better chance of impressing people with honesty than fancy words. Do not try to confuse your audience with your domain name.

7) Ask the experts for better references:

Before purchasing a domain name you can ask the experts or people around you for recommendations with regard to your business. Logically, you need to trust some suggestions as the majority of cases are based on either firsthand or second-hand experience. Before you do anything, you must have a clear idea of what the domain name is going to indicate.

8) Make it relevant and creative:

As much as possible, try to make your domain name relevant to your business. Basically, it is not such a great idea, but doing this it will increase your chances of being recalled by your clients. And moreover, make your domain name easily remembered by your online clients. And to do that, your domain name must be catchy and easy to remember.

9 ) If possible, buy the established domain name from auction sites:

Rather than opting for a brand new domain, you can also opt for a second-hand domain, and these domains will come with good DA  backlinks and Domain Authority(DA). And this helps in better ranking of your website in the search engines. So, which is the best auction websites? there are numerous of auction sites to buy second-hand domain can try Namejet, Sedo, Dropcatch, etc.

10) Choose SEO based domain:

SEO domain names are focused on finding the right name to show up in the search engines when someone is looking for a particular product. The right strategy of doing this is to incorporate your business or product into the domain name. Eg: if you are in the business of selling groceries, the keywords you use will allow the users to know this is what your website contains.

These are a few tips for choosing the right domain names. Your domain name is going to be the first thing everyone sees when comes to your website, so make it attractive. And moreover, it is all about analyzing and finding a suitable domain name. Just tell the world who you are and what you're about, and the rest will be done automatically.

Once after selecting the right domain name, you must register it even if your website is not yet up and running so no one else can utilize your domain name. There are numerous hosting companies like HostingRaja who offer assistance in domain name registration.