The Benefits Of Using a Responsive Website For Your Business

James Dean
Created by James Dean (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Mar 29, 2019
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The Benefits Of Using a Responsive Website For Your Business

Statistics indicate that there over 2 billion mobile phone users depending on applications to communicate effectively. This has led to the wrong notion of using mobile apps as the latest form of digital marketing. A lot of businesses will confess to having tried the app method but good results are not just for everyone. Sometimes old is gold and the use of responsive websites can turn out to be an effective digital marketing technique that guarantees you the best results with time. Ask yourself how long it has been before you downloaded a business app on your phone? The idea is very flowery for app developers but most businesses have ended up making the wrong investments by channeling money to app coding and maintenance. Hiring a web design agency in Dubai to create a responsive website for you can be very beneficial and effective for your business. Here are a few reasons why most people still prefer the old responsive website technique over apps and instances when getting an app is the right move.

When Your Business Has a Substantial Amount of Brand Recognition

Most businesses prefer to develop an app to serve minor needs of the business like giving rewards to their clients or just acknowledging them. Here you notice that the business does not solely depend on the apps to function rather the app is there to satisfy a minor objective. The successful business also realizes that the mobile app should not replace the need for a business website.

When Your Business is Solely Based On the App’s Existence

There are businesses whose functionality and profitability is based on the existence of an app, for instance, social media apps like SnapChat and Facebook. These are businesses that deal with apps activities and that is the only time the app is more relevant to the business. Here are the few merits responsive websites have over apps.

Visibility Online

It is indeed a bit odd to hear of people searching for a business in app stores. It actually never happens because you can only get to the business you search when you look for it on search engines. Having a website makes it easy for people to find you since most businesses include their location, physical address and business names on their website. It has furthermore been proven that most mobile phone users only use basic phone applications and would not go for having an app for every service they require. 

Better and Improved SEO

Search Engine Optimization is like the backbone of online businesses. By creating a website you can do all acceptable SEO techniques in order to improve your rankings and the amount of traffic you get on your website. The conversion rate of visitors on your web to your actual clients is much easier than hoping to find new clients via an app. Most people, in fact, prefer to find out about the business online through search engines before even considering to have the application on their phones. 

Here are a few tips to make your website better:

Make Use of the Fold

There are divided opinions on the working of the fold to engage the visitors. There are some people who say that the increase in the size of the screens these days means the fold does not matter. However, as of 2018, research shows that 57% of the people will spend most of their time on the fold before proceeding on to other parts.

The fold of your websites still matter and it is therefore important to make sure you have prioritized the content you provide on your website. You can do this by using a clear and descriptive headline. Using the call to action and images will make people engage with your content.

The Speed of Your Website

The speed of your website can influence the bounce rate, conversion rates and the revenue generated by your website. When your website is so slow, the visitors of your website will not stay around for a long time. They will leave the website within a short time. 

It is therefore important to ensure you have invested in increasing the speed of your website and make the pages to load faster. 

Hire a web design agency in Dubai today and work on the aspect of attracting online clients to better your business.

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