Corporate video production and its’ perks

Big companies are taking help of multi-media to promote their brands on a large scale. In this era of neck to neck competition business must be advertised rigorously or else the chances of losing to the competitor is very high. This is where corporate video production services come into action.

What is corporate video production service all about?

This is one sector that has seen growth in recent years. Corporate video production service providers are known to produce a video of high quality that tells the story of the brand keeping a limited audience. Many ad film production houses are known to produce corporate videos on service, products, training of the employees, demos, informative and even promotional ones. As these videos are not for the whole public but specific audience so, special care is taken during the production of the videos. They must not only be informative but also maintain a high-quality standard.
Stages involved in corporate video production process
Basically, there are five stages through which a video is passed in ad film production house and then some superb advertisements hit the television.

• Firstly, project initiation, creation of work statement and budgeting takes place.
• After that, in the pre-production stage, planning of the script, writing, scheduling and story boarding happens.
• In the video production stage, filming in the location with the help of the director and other crew members. This stage brings actors, presenters and sound engineers together.
• Next stage is all about Post-production and video editing. Here, ad film production house adds graphics, recording of the voice-over including 3d and 2D animation sequences etc, takes place to finish the video.
• After that website integration and final delivery which is taken care by the corporate video production services.

Importance of corporate video for the company

• Digitization has made people depend on social media. According to a survey, more than 60% of customers tend to buy online after getting influenced by the video.
• Influential videos are supposed to increase the average session duration by 80% on the website.
• Corporate videos can help the company build the brand to leave the essential impact on its customer.
• These videos can help the company achieve its target goals.
• Helps establish trust with new stakeholders and customers who are involved.
• They also help in communicating the company’s goals and agendas unrelated to revenue generation.

Types of corporate video

With time corporate videos have been classified according the audience it targets and different companies.

• Testimonial videos
• Corporate documentary
• Promotional videos
• Industrial videos
• Recruitment videos
• How- to videos
• Brand videos and so on

Wrapping it up

With time the demand for good corporate video producers have risen and many companies are ready to pay a huge amount to get corporate videos. Before, reaching any conclusion one must check for the house’s camera quality, editing techniques, reviews, and most importantly past testimonials. The budget may vary according to the standard and quality of the video provided as it is an expensive exercise and needs lots of research. All this may seem time taking but it is worth its while.