How do you pursue a Career in Digital Marketing?

How do you pursue a Career in Digital Marketing?

A Career in Digital Marketing has always intrigued me. Unfortunately, it is very difficult to find information about What Digital Marketing actually is. Most pages on the internet just talk about How to get into Digital Marketing. It had been a while since I was researching about a Career in Digital Marketing, when I came across: https://www.lifepage.in/career/20170819-0004/Commerce/Digital Marketing/Career-in-Digital-Marketing/english 

Sudeshna Chakravarty's overview!
Sudeshna Chakravarty has worked in Digital Marketing for 7 years & 8 months. Sudeshna Chakravarty has worked in Digital Marketing as Assistant Manager in Logicserve Digital. In Sudeshna Chakravarty's own words, this is how Sudeshna Chakravarty got into Digital Marketing: "After completing my education, I started working with a Publication company. I have been working as an Assistant Manager at Logicserve Digital Pvt Ltd since 2015." I wanted to know more about Sudeshna Chakravarty and found this profile: https://www.lifepage.in/page/sudeshnachakravarty 

Career Video on Digital Marketing
In a video, Sudeshna Chakravarty has talked about various aspects of a Career in Digital Marketing. Sudeshna Chakravarty started by explaining Digital Marketing as: "Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s)" It was a very interesting video and I enjoyed watching it.


We all know that only 10% of what is taught in Digital Marketing is actually used in real life. The education section of the video clearly explained what is the 10% needed in Digital Marketing. Sudeshna Chakravarty touches upon these in the Education section of the Video:

  • Marketing
  • Advertising
  • Branding & Communication
  • Consumer Mapping
  • Digital Marketing
  • Software Skills

Skills are the most important factor determining success in a particular Career.
Sudeshna Chakravarty then explains why these Skills are essential for a Career in Digital Marketing:

  • Communication
  • Basic Sense of Selling and Commerce
  • Good Listening Skills
  • Story-Telling
  • Quick Learning & Unlearning
  • Market Research Skills
  • Objective Thinking

There are great positives of this Career.
Sudeshna Chakravarty believes that the following are some of the Positives of a Career in Digital Marketing:

  • We Create Brands
  • Learn about different Industries
  • Future of Marketing
  • Success is Measurable

After a discussion on Positives, Challenges complete the caricature of a Career.
And, Sudeshna Chakravarty believes that one needs to prepare for following Challenges of a Career in Digital Marketing:

  • Deadline Oriented
  • High Competition
  • Rapidly Changing Environment
  • Dependency on Technology
  • High Stress


In the final section of the video Sudeshna Chakravarty talks about How a day goes in a Career in Digital Marketing. This video is by far the best video on a Career in Digital Marketing, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20170819-0004 

Similar Career Talks on LifePage
I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

  1. https://www.lifepage.in/career/20170610-0003/Commerce/Digital Marketing/Career-in-Digital-Marketing/hindi

  2. https://www.lifepage.in/career/20180130-0002/Commerce/Digital Marketing/Career-in-Digital-Marketing/english

  3. https://www.lifepage.in/career/20180719-0002/Commerce/Digital Marketing/Career-in-Digital-Marketing/english

  4. https://www.lifepage.in/career/20180707-0001/Commerce/Digital Marketing/Career-in-Digital-Marketing/english

  5. https://www.lifepage.in/career/20180523-0001/Commerce/Digital Marketing/Career-in-Search-Engine-Optimization/hindi

  6. https://www.lifepage.in/career/20180909-0001/Commerce/Digital Marketing/Career-in-Online-Sales/hindi

  7. https://www.lifepage.in/career/20180112-0010/Commerce/Digital Marketing/Career-in-Digital-Marketing/english

  8. https://www.lifepage.in/career/20171113-0005/Commerce/Digital Marketing/Career-in-Digital-Strategy/english

  9. https://www.lifepage.in/career/20171106-0005/Commerce/Digital Marketing/Career-in-Content-Management/english

  10. https://www.lifepage.in/career/20180112-0013/Commerce/Digital Marketing/Career-in-Media-Sales/english

Career Counseling 2.0
This disposition on a Career in Digital Marketing was just the starting point of my research on LifePage. LifePage has created the largest knowledge repository of Careers in the whole world. I salute the efforts of Team LifePage. I also encourage you to learn more about LifePage on: https://www.lifepage.in