Sales Lead Companies Are A Proven Way To Boost Sales

Outbound telesales aren’t exactly glamorous, but they’re far from disappearing from lead generation campaigns. Telesales remain the top pick of lead generation channels by companies that are more successful at reaching their lead targets. They’re cost-effective and they produce more leads.
 
That doesn’t mean that picking up the phone is all you have to do to succeed. Telesales campaigns today need to be smart, creative, and strategic. It takes callers who are expertly trained to handle gatekeepers’ dismissals. You also need sales people who aren’t just selling the product, but who understand the target’s business and how your product will help. Your campaign needs to be researched and targeted at verticals with bigger growth opportunities.

Not every sales team has the resources to do telesales right, and that’s where a lead generation company comes in. Companies like 360 Leads specialize in new customer acquisition and retention. They make sure your sales team always has a steady stream of qualified sales meetings with prospects who are primed to buy. The process that a lead generation company undertakes in an outbound sales campaign is all about refining their outreach strategy. Telesales today require a lot more than just blanketing potential buyers with cold calls.

Research is where every campaign should start. Today, lead generation companies are using whatever means necessary to get the name and email of key decision makers at target companies. Professional networking site LinkedIn has become their go-to source to identify employees at a target company, but social media sites and industry publications are also smart places to look. This kind of research could bog your sales team down in no time, which is why it can be a better idea to outsource it to lead generation companies like 360 Leads. The resources you put into research should depend on the ROI – it’s worth taking the time to identify decision makers and gatekeepers at a company if the returns are there.

Gatekeepers are the fist road block faced by telesales. Questions like “Will he know who’s calling?” are meant to weed out telesales, but the way around it is not to hide the fact that this is a telesales call. The way around isn’t pitching the gatekeeper, either. Most agree that the best strategy around gatekeepers is finding the decision maker’s email address, but if it’s unavoidable, the best tact is always to be forthright. 

Issues with the data list quality are regularly identified as a roadblock to finding new customers. One key lead generation tips from the pros is maintaining high quality data. You can expect a lead generation company to maintain higher quality data that goes straight into your CRM. Never miss a beat on any lead with better data.

A telesales-only campaign can be effective if it’s well-researched and committed to data list quality, but multi-channel campaigns create a synergy that can generate more leads than a company knows what to do with. Telesales often work as a better follow up than an introduction. Direct mail and digital outreach can introduce a company’s brand and message and decision makers will be more likely to talk on the phone.
 
Outbound telesales is the backbone of any lead generation campaign. Outsource to a professional lead generation company that will make a big difference on your bottom line.