5 Tips To Market Your Business On A Low Budget

Kenya isn’t such a big country but getting your business noticed doesn’t come automatically. You have to figure out what customers want to make your product sell like a hot cake. This requires dealing with in a timely manner before your business collapses. Marketing is the best way to get your business noticed. The right strategies will do the trick regardless of budget. Today, you’re going to learn 5 tips to market your business on a low budget.

Start local

Capturing the East African market begins from somewhere. Therefore, starting by capturing the local market is the way to go. This can require simple things like talking to family and friends about your business. These, in turn, can pass on word about the products or services you offer. With time, people will begin to notice your business. Alternatively, you can participate in social activities in your community. This doesn’t have to cost you a lot of KSHS with ideas such as cleaning the local market. Everyone will definitely want to support a company that cares for the society.

Be social

This is so easy to figure out. Everyone uses social media today Kenyans have a huge presence on Facebook, LinkedIn, Snapchat, Instagram, YouTube, WhatsApp, and Twitter. Therefore, your marketing strategy must include targeting demographics on social media. This will cost you considerably less but with a chance to reach a wider coverage. A social media assistant will come in handy to market your business on multitudes of social media groups and your company pages.

Get listed

You should make use of free business listings to push your business forward. A reputable business directory is where customers, suppliers, and investors check for latest business news in Kenya. Luckily you can list your business free with a chance to get noticed by a larger audience across East Africa and beyond at no cost. Listing your business is simply putting details about what you offer, your location, and contacts. However, you have to put it in the right category to make browsing easier.

Collaborate

Another smart way to boost your reach is by collaborating with other businesses in your area. Regardless of the market you’re appealing to, other entrepreneurs have gone down the same road before. Therefore, getting noticed goes to the smartest. The trick is to collaborate with businesses offering complementary products. These will always recommend your business in case they come across someone requesting your service. In addition, you have to return the favor. This can help you break even in the market faster without spending huge amounts on marketing.

Keep going

Success in anything doesn’t happen overnight. The same applies to businesses in Kenya. Therefore, ensure to keep different strategies to discover what works better than the other does. Keep going without giving up and you’re more likely to see success at the end of the tunnel. Not everyone is interested in what you offer, so take time to find the right demographic to market to.

In conclusion

It’s not that easy to make it to the top especially when you have a startup. Therefore, applying the ideas above can bring drastic results to your business visibility without draining your pockets.