Make Your Brand Live with Branded Environments

Imagine how you feel when you walk into a brand setting that completely immerses you with its features. When brands create branded environments that drive feelings, you can’t resist the urge to feel inspired and thinking back about what that brand has intended to you.

Whatever space you would like to change, regardless of whether it's an outdoor event, retail shop, or corporate office, you have the opportunity to tell your story with branded environments. While you likely invest a lot of time and resources on your digital image, remember about the physical spaces where your customers can interact easily with your brand. Through strategic design and an emphasis on your brand’s core values, you can make various touchpoints for connection. One effective way to do this is with digital signage.

Utilizing digital signage in your Branded Environments enables you to inform, entertain, and immerse your visitors. It can also compensate for less staff without affecting customer service, and it may even save your money in the long run, the money you would have spent on new printed signage required for every next event or business promotion.

Digital signage shows customizable and interactive content on devices of all shapes and sizes – from large format screens to small tablets. Large scale businesses, and a diverse number of business environments are using digital signage wherever a consumer can physically come into contact with a brand.

Digital signage can hold consumer attention better than static print images using attractive video content, dynamic screen images, and constantly varying information. In the retail environment, digital signage was found to enhance both purchase amount and dwell time by almost 30%, a strong indicator that consumers do associate with this medium.

Digital signage enables businesses to include meaningful calls to action, affecting consumers’ buying decisions while they are within steps of a point of purchase. This platform likewise has the capacity to include interactive components so that viewers can elect more personalized communications, while additionally enabling brands to catch valuable customer data. Video content can be particularly useful in keeping viewers engaged during inevitable wait times, providing businesses the opportunity to speak to a captive audience.

Dissimilar to print media, digital signage allows for short lead times between content creation and content distribution, giving businesses the means to communicate the most current and topical information.

Brands can tailor their content to change according to a variety of pre-set triggers such as weather conditions, time of day, breaking headlines, and a myriad of different factors to ensure that messaging is always pertinent. As content can likewise be customized to local events and promotions, brands can target consumers with incredible accuracy.

Content can be managed online, making it simple to update and edit, with more chances to seed brand messaging versus a regular print ad. This flexibility also enables brands to test different communication strategies across markets, and course right in real-time whenever required. A central updating system implies that branding remains consistent across markets while messaging can be tailored to local needs.

So, improve customer experience and enhance employee engagement with Branded Environments.