Why You Need a Professional Email Address for Your Business

Do you own a small business? Have you taken the time to set up a professional email address or are you still using your old Yahoo or Gmail address? Having a professional email address for your business is just as important as setting up your business website.
 
Here are the top reasons why you need a professional email address for your business.
 
1.      A branded, professional email address shows your clients that you are an established business and are here to stay. A free Yahoo or Gmail email address shows that you lack experience and may not be a real company at all. It also shows that you don’t want to invest the time or money into your business to make it look more professional or that you don’t care about the image of your business.
2.      A generic email address will make you appear unprofessional. Who would you rather make a doctor appointment with, drsmith372@yahoo.com or drsmith@healthcareoftherockies.com? The second email address is much more professional.
3.      A professional email address builds credibility and trust. Your clients will feel more comfortable providing you with personal information, such as payment information, via email if you have a professional email address. They can see that your email address is part of your business and not just your personal email address or a scam.
4.      Branding your email address is like automatic marketing. With your brand name or domain name incorporated into your email address, potential clients see your brand each time they want to get in contact with you. This promotes brand awareness. You are also advertising your business each time you send out an email. This can lead to potential clients investigating your website out of curiosity and you making a sale.
5.      Having a business email address helps ensure your marketing newsletters don’t end up in the spam folder and will make your emails more recognizable. Your clients will know immediately when they see your email address if they want to open and read the email or not.
6.      Through your domain hosting or business email hosting, it is easy and inexpensive (or free) to set up a professional email address with your business name. Most domain hosting companies provide this service for free, you just need to follow some easy steps to create your email address. You can even create multiple email addresses with the same domain name for multiple people in your business.

As you can see, it is very important for the success of your business to have a professional email address. A professional email address makes you appear more credible and trustworthy in the eyes of your clients and promotes brand awareness.