How to Choose a Web Design Reseller

Partnering with a web design reseller is an easy way for a marketing agency to scale up their operations and increase revenue. You get to impress your clients with modern, good-looking, and SEO-optimized sites without having to write a single line of code.

How It Works
Every small business needs a strong web presence to be successful. To achieve this, they'll likely ask you to build them a site. But, you may not have the resources or time to cater to their needs. Outsourcing the labor to a vendor, called the reseller, allows you to earn revenue despite these issues.

Choosing the Right Partner
The success of your web design brand will hinge on the vendor you choose. Here are qualities to look for when selecting a partner:
·        Quality - Every web developer will say that they produce beautiful sites. But, don't just take their word for it. Ask for their portfolio; then, view the pages on multiple devices to see how they look.
·        Consistency - Having an impressive portfolio is one thing, but producing consistent output is another. Check if the vendor has an in-house quality assurance team that makes sure they constantly deliver quality sites.
·        Industry knowledge and expertise - Design and site optimization trends change every day. Interview the reseller about these matters. It would be best if you have an expert on your team who can check the vendor's industry knowledge.
·        Delivery - Nobody wants to wait months for a website. Ask the reseller how quickly they can build a page based on your specifications. Ideally, they should present drafts within 3-5 business days.
·        Reliability - Is the vendor responsive to your messages? Do they have account and project managers who can help resolve issues? Ask them these questions to learn how reliable they can be once operations begin.
·        Value - Your reseller's rates should offer you generous margins. Depending on which company you choose to work with, you should add a 30%-35% markup to your vendor's web design rates.

Tips for Reseller Program Success
To maintain a harmonious and profitable relationship with your vendor, specify their scope of work. You can have an agreement with your partner that they'll produce 3-5 pages with e-commerce functionalities at a certain rate. Creating anything more will require additional payment.
Include details regarding revisions on your vendor contract, as well. Your clients will probably want to update elements on their website regularly, so make an agreement with your reseller about this.
When you follow the tips above, you'll find that partnering with a web design reseller can help you provide first-class services without doing all the hard work. This allows you to focus on managing your in-house operations or marketing your company.