Stop Believing the 5 myths about SEO

Your marketing strategies for the business can fail if you start believing the myths related to the SEO. There are many myths that are usually associated with SEO. In this article, we have stated the myths and then the actual facts that will help you to adopt the right digital marketing strategies. Moreover, you can hire SEO services in UK to improve the SEO ranking of your website.

1. SEO is a Scam

Myth: You have to pay a lot of money to SEO consultants. The services provided by these consultants can even penalize your website.

Fact: SEO is not a scam. There are some companies that use spam for improving the SEO of their websites. But it does not mean that SEO is not effective. There are many companies like SEO company UK that provides you the best services for getting a better position in search pages.

2. Do changes in your website as soon as the new algorithm comes out

Myth: In order to keep your website up-to-date, make the changes to the website as soon as the search engine updates the organic search ranking algorithm.

Fact: The search engines are working continuously for improving the search algorithms. So, there is no need to consider each and every update. You just need to consider the major updates. The better way is to observe that whether your website is getting affected by the new updates or not. If the website needs any alterations related to the updates, only then make the changes to the website.

3. You just need to optimize your website for Google

Myth: It is enough to optimize your website for Google. As if you have optimized your website for Google, then there is no need of optimizing it for other search engines.

Fact: No doubt, that most of the market share is comprised of Google but the shares of other search engines like Binge are also improving. Backlinks are not valued by Binge much unlike Google. It has a different way of classifying web. So, by just optimizing the website for Google, you cannot cover Binge or other search engines.

4. HTTPS is not vital unless you are selling things

Myth: In case if you are running an eCommerce store, only then you need to worry about HTTPS encryption.

Fact: According to Mozilla, in 2017, the encrypted internet traffic has finally increased than unencrypted internet traffic. Google also gives preference to those websites that are encrypted so you should use HTTPS for your websites.

5. Organic positioning will be improved by H1 tags

Myth: You can improve SEO by using H1 tags.

Fact: This fact is totally wrong from the technical point of view. Your content looks more organized by using H1 tags but they do not improve the SEO.

It has been said by the former Google software engineer that the SEO can be improved by posting relevant and useful content rather than using H1 or H2 tags.

So, these are the 5 myths that usually put you in the wrong direction. Stop believing these myths and start your SEO strategy based on real facts.