Create a Winning Product With Packaging Design

Packaging plays an essential role while selling a product. Individuals tend to purchase products that come with attractive packaging. Besides, with accurate packaging design,you get a passage to create an atmosphere of trust within your customer base.

As per the survey, an individual only consumes around four seconds (maximum) to consider a product and around 70% to 80% of purchase decisions are made while at the store. Hence, packaging plays an essential role in facilitating the consumer decision process.

You can break down the packaging design process in 7 easy steps to understand the concept well. These steps are:


Gain knowledge on packaging layers

A product is never packed in a single layer and includes an outer and inner layer with a final packaging (the visible layer). It is a combination of multiple layers to keep your item secured from breakage and other damages. Thus, it is required that you learn about such layers to understand which layer would suit depending on the type and category of your product.


Choose the right material for packaging

Analyze your product before selecting your packaging material. Opting for a high-cost material can reduce the profit margin on your products. Hence, choose the material wisely before you select one. You can consult with package material manufacturing companies to produce the perfect material for you.


Decide on the design

Once you have decided on the packaging material, select the packaging design for your product. Do make sure that your designs are attractive enough to allure your customers to invest in your product.


Line up for printing

After your designs are decided, you are required to opt for printing. Make sure that the quality of the material and ink used for printing is top-notch and is strong enough to provide a longer shelf-life.


Provide the required information

It is essential that you provide your customers with the required information. These set of information should be mentioned on the packaging of your product. It is essential that you decide the place where to include the information at the time of determining the packaging design.


Evaluate the design

It is essential that you evaluate your design to ensure that your customer is provided with the required and accurate information. Also, analyze if your design is pleasing enough to attract customers and induce purchase decision. If required, make the required changes and finalize the design.


Collect feedback

Before you finally decide on your decision, you can consider collecting feedback. You can get in touch with product development managers who could provide you with a professional decision on your packaging.

Besides, if you have appointed a designer do make sure to be in regular touch and also consider collecting your design on time. You must provide your designers with a complete briefing on your company and your product to help them to develop the perfect design to match your product and brand image.

 If you are interested in this article you can Contact us for more information about GloberDesign.