Yellow Letters
Yellow Letters
The Yellow Letter is a handwritten letter that is used by real estate professionals (investors, Realtors, Mortgage Brokers, even Insurance Agents and Personal Trainers) written on yellow "legal pad" paper. It is a warm, friendly note that results in high responses from motivated sellers and other prospects.
It is the best marketing tool to date! There is no other direct mail piece that consistently brings you the type of response rate (5% to 15%) that The Yellow Letter does. In fact, it works so well that, top performers in a host of industries use it as their main marketing tool. Most direct mail just doesn't get opened. That's the reason the yellow letter works so well. Each letter and each envelope is written in a real person's handwriting and the envelopes are hand addressed, so people are curious as to what is inside. Once the mail is opened and read, the reader feels compelled to make contact with you because YOU wrote them a note, resulting in the high response rate.
There are several points to look at to make your Yellow Letter campaign a success. First - Track & Analyze your Data*How many letters are you sending out (minimum of 20 letters per day - more sent is more results)*How often are you sending letters out (send minimum of 20 letters every day)*How long have you been sending letters (consistently 3 to 6 months)
*How many calls are you receiving (not enough? Check what you wrote and who you sent them to) I receive about a 13% response rate over a year’s worth of tracking. A YEAR. Some months it’s 5% and some it’s 25%. Results vary from month to month, which is why you can’t do it for only a month or two.A minimum recommendation is mailing at least 1,000 letters per month, but getting started with a campaign of 250 gives a good starting point! The Yellow Letter message should be concise. It needs to be short enough, so the person receiving it will read it before they loses interest. Give enough information to elicit a response,
but not enough that they stop reading it. Once a recipient responds, then you can provide them with a solution that is most appropriate for their situation. At Everest Direct Mail & Marketing, we use real yellow lined and white lined memo paper, with blue lines and red margins, just like the notepad paper you’ll find in the stores. It’s as if you ripped a page right out of a memo pad, wrote a real letter, and sent it personally to the client yourself! The yellow letters mail program is customized to fit each client's’ needs and make every penny count. There are no limiting letter templates that bind you to just two or three content options – meaning no two mailers are alike and your letters are exclusive and one of a kind. Give us a call and let’s get started on Mailing to Success!!
The Yellow Letter is a handwritten letter that is used by real estate professionals (investors, Realtors, Mortgage Brokers, even Insurance Agents and Personal Trainers) written on yellow "legal pad" paper. It is a warm, friendly note that results in high responses from motivated sellers and other prospects.
It is the best marketing tool to date! There is no other direct mail piece that consistently brings you the type of response rate (5% to 15%) that The Yellow Letter does. In fact, it works so well that, top performers in a host of industries use it as their main marketing tool. Most direct mail just doesn't get opened. That's the reason the yellow letter works so well. Each letter and each envelope is written in a real person's handwriting and the envelopes are hand addressed, so people are curious as to what is inside. Once the mail is opened and read, the reader feels compelled to make contact with you because YOU wrote them a note, resulting in the high response rate.
There are several points to look at to make your Yellow Letter campaign a success. First - Track & Analyze your Data*How many letters are you sending out (minimum of 20 letters per day - more sent is more results)*How often are you sending letters out (send minimum of 20 letters every day)*How long have you been sending letters (consistently 3 to 6 months)
*How many calls are you receiving (not enough? Check what you wrote and who you sent them to) I receive about a 13% response rate over a year’s worth of tracking. A YEAR. Some months it’s 5% and some it’s 25%. Results vary from month to month, which is why you can’t do it for only a month or two.A minimum recommendation is mailing at least 1,000 letters per month, but getting started with a campaign of 250 gives a good starting point! The Yellow Letter message should be concise. It needs to be short enough, so the person receiving it will read it before they loses interest. Give enough information to elicit a response,
but not enough that they stop reading it. Once a recipient responds, then you can provide them with a solution that is most appropriate for their situation. At Everest Direct Mail & Marketing, we use real yellow lined and white lined memo paper, with blue lines and red margins, just like the notepad paper you’ll find in the stores. It’s as if you ripped a page right out of a memo pad, wrote a real letter, and sent it personally to the client yourself! The yellow letters mail program is customized to fit each client's’ needs and make every penny count. There are no limiting letter templates that bind you to just two or three content options – meaning no two mailers are alike and your letters are exclusive and one of a kind. Give us a call and let’s get started on Mailing to Success!!
