Which event app features are right for your audience?
Which event app features are right for your audience?
Networking? Maps? Live Polls? How do you figure out what your attendees really want in an event app? Well here's a starting point in your searches.
Networking? Maps? Live Polls? How do you figure out what your attendees really want in an event app? Well here's a starting point in your searches.
What are your attendees up to the first morning of your event?
What's your typical attendee's attitude to technology in general?
What age group is your typical attendee?
What's your typical attendee's plan for the day?
What is your event about?
Oh no, there's a complaint. What's most likely to get under your attendee's skin?
How did most of your attendees find out about your event?
Your event is finally wrapped up, what was your ideal attendee happiest about?
Social Media Fiends
Social Media Fiends
Your attendee's smartphones never leave there hands and half the fun of going to an event is getting to post about it. Your attendees would be interested in these features
- Centralise all the content generated from your event
- Integrated Twitter hashtag
- Media gallery
- Integrated access to external services like polls or event specific photo filters
Tech Addicts
Tech Addicts
These attendees are well versed in event apps and technology in general. They enjoy innovative, interesting approaches to problem solving and are likely to have downloaded the app in advance. Minimal handholding is required for these event app users, but make sure you have someone on hand at your event who can troubleshoot questions.
Be forewarned, this is a crowd that demands flawless wifi coverage! Features they might enjoy:
- Intelligent matching with other attendees
- New ways to connect with others - QR codes, digital business cards etc
- Augmented Reality
- Gamification
Networking Pros
Networking Pros
These attendees are here primarily to advance their careers and business plans. They are super goal oriented with limited patience for time wasting. As a result, you want an event app that is clean, efficient and really helps them achieve their goals. What sort of features should you look for?
- Intelligent matching between attendees
- Able to search attendees by role, industry etc
- Easy ways to swap contact details - digital business cards, QR codes
- Integrated social media (but LinkedIn over Facebook or Instagram)
- In app messaging
Simple and Practical
Simple and Practical
These attendees aren't exactly app averse, but they are not the sort of person to check what's trending in the app store either. The main priority of these users is that the event app is intuitive and contains all the practical information they need.
A hybrid app that works as a web app as well as a native app may also be well received by those who don't want to install a new app on their phone.
What features should you look for?
- Clear and easy to update event programme
- Push notifications to remind attendees of activities they planned to atttend
- Maps integration
- Important information still available offline
Guess Who?
Guess Who?
These attendees....you're not exactly sure who they are yet. Maybe its the first time you've run this event or an unexpected demographic ended up being a big fan of yours.
Regardless, you want to gather as much useful information as you can from your event. Look for an event app with strong analytics functions that can help you calculate
- Event engagement
- ROI
- Networking patterns
- Preferred platform/technology