Differio Menswear Store Mocks Amazon And Campaign Goes Viral

Differio, an online-only stylish menswear site, launches the most aggressive ad campaign that mocks Prime Day – Amazon’s biggest sale event of the year. Based in New York City, this e-commerce clothing site sells a variety of men’s trendy clothing by top urban streetwear brands inspired by New York menswear.
 
Even if you’re not an Amazon Prime customer, you probably know about Prime Day from friends and family. This is the one day of the year when Amazon sells hundreds of items per second by offering early access on deals, unlimited one-day shipping and more for exclusively Prime members. As enticing as this might sound, Differio launched a sale that actually rivaled this giant e-commerce store.
 
While some e-commerce sites discover plummeting sales on Prime Day, Differio decided to drive their website traffic by mocking the very thing that all other businesses are dreading. The Amanzone ad campaign is quite literally sending the middle finger to Amazon’s super sale across their featured ads, newsletters and social media platforms.
 
Their aggressive tag lines sent the Internet over the edge with phrases, like ““It’s amanzone!” and “the real MAN zone”. However, the real hook, line and sinker that gave us a rude awakening is their main tag line, “The clothes you can’t get on Amazon”.
 
Although Amazon sells a variety of mainstream clothing, it’s nothing like the stylish menswear you’re going to find on Differio. This online menswear site is running a business model that no other e-commerce store is attempting, especially in the menswear industry.
 
Instead of relying on mass-produced clothing styles by generic brands, Differio is doing the exact opposite by creating an online superstore with exclusive products targeting male fashion connoisseurs. Differio is building more than just a place to buy edgy mens clothing online, but pioneering a new culture for men to freely express themselves with fashion.
 
Whether you’re into makeup for men or skinny jeans for men, you’re going to find products that are like limited edition pieces. This brutally honest campaign reminds us that Amazon isn’t the only one conquering the e-commerce industry.