Google Adwords Fundamental Exam Practice Test - Digital Quora

Assign unique keyword URLs to each keyword

Evaluated the site design for improvements

Add more relevant keywords to the ad group

actual amount an advertiser pays for each click on an ad

amount an advertiser is required to pay to achieve top ad position

amount an advertiser must pay to outbid competitors

Ads can include up to 50 characters for the first three lines of ad text

Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

Advertisers can pay to place their websites in the natural search results

ability to link multiple accounts with Google Analytics

ability to edit campaign settings across multiple accounts simultaneously

increased Quality Score enjoyed on shared keywords

Fast, easy, effective

Free shipping

Want fast results?

Find account reporting tools that will help you manage your daily budget

Create and edit campaigns, ads, keywords, and campaign settings

See an overview of how your campaigns are performing

Use multiple exclamation points to grab attention

Use the same ad text for every ad in the ad group

Use a home page for every URL

Scheduled

Accelerated

Optimized

A daily budget and a set of keywords and placements

Network distribution preferences and a set of keywords

Location targeting, cost-per-click (CPC) bids, and match types

(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget

(Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

Maximum cost-per-click (CPC) bid only

faster delivery of daily budget

less overall impressions

higher costs and lower ad positions

pause specific keywords if they are not performing well

set different budgets for each ad group

opt specific ad groups into various Google networks

CPC only

CPM only

CPA

Operating system

Language preferences

Telephone number