App Store Optimization

In the current time, Android and iOS are two powerful mobile platforms that are bringing revolution in mobile technology. However, the competition is not limited to different platforms available. Instead, the actual competition lies amongst the different apps under a specific technology.

For instance, there are millions of iOS application in the app store. Many of them are alike in offerings as well. So, how would the audience find you?

Well, this situation is similar to SERPs (search engine result pages). The highest the ranking of your website in search engines, the more you will get traffic on it. Similar is the case with app stores.

According to Forrester research on mobile apps, approximately 63% of users search applications directly via app store.

And, it is a fact as well. When we plan to install let’s say meditation app on your mobile device. We hardly know any application name.

We simply go to app store and type some text string and fetch the results. More the reviews or installs or top rank, the more we trust and install them. Here comes the need for App store optimization.

So, what is App Store Optimization?

ASO or App Store Optimization is the method of optimizing your iOS applications to rank them higher in the search results of app store. Higher the rank more will be visibility. And, the increased visibility tend to fetch more traffic to app’s page.

The sole aim of App store optimization is to increase the total no. of downloading your application on maximum no. of devices.

Why App Store Optimization is Important for your iOS Application?

To set up a beautiful and interactive application, you hire iOS developers who are responsible for app design, development, integrations, and app launch. However, this responsibility should not end at the app launch store.

The professional should be following different practices optimize it, for App Store rankings. Some of the benefits involved in App Store Optimization are as follows:

- Increased searchability of your application
- Higher rate of downloads
- Increased user trust
- Marketing approach
- Organic installs
- Increased stability and revenues.

How can you perform App Store Optimization for your iOS Applications?

Some of the major factors on which an app’s ranking depends are its title and keyword used in it. Other factors involved are its ratings or reviews and past downloads. Below are some of the powerful suggestions that can help you to optimize your app and enhance its visibility on app store and iOS.

• Understanding Keywords and Appropriate Usage

To start with any kind of search optimization task, it is vital for you to know the keywords. The keywords are the phrases or text strings being used by users to typically search a specific service.

Think about the words that will bring your customers to your mobile app. Afterward, target the word driving the most traffic. Now comes the need for incorporating the keyword into your app. Perfect options for keyword utilization are inclusive of App Title, Descriptions, etc.

• App Promotions

It is important to perform external promotion of your iOS for better ranking in App Store. It allows you to market direct links to your iOS app to end users to enhance its total no. of page visits. So, drive better search results with app promotions and ultimately increase total downloads.

You can provide the App Store link of your app to the desktop version in footer links and mobile web menu bar as well. Try out some marketing campaign launch for promoting your app downloads.

• Asking Customers for Feedbacks

User-generated content is a well-known factor in digital industry to drive more conversions. Try to adopt the same in regards to your iOS application.Encourage your existing users to share their valuable feedback in terms of reviews or star ratings. Their messages will encourage others to download your app.

Final Words

App Store Optimization is a wonderful concept. You need to invest time and put efforts to harvest the rewards of it. If you succeed to have a consistent approach to it, you will drive huge traffic to your iOS applications.
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