How to Ensure that Your AEM Implementation Goes Smoothly

If you run a business that has a digital storefront, you understand that there are many digital touchpoints that a customer can come across before making a purchase decision. At all of these touchpoints, what separates a successful business from an unsuccessful one is the experience it offers the potential customer. Because of this, many businesses use Adobe Experience Manager, or AEM. By utilizing this innovative tool, you can increase customer satisfaction every time a customer interacts with your business online and increase the chances that a sale or conversion is going to happen.

If you’re considering implementing AEM, it is important that you hire an AEM agency. This agency should include AEM experts who are familiar with AEM implementation. Because implementation can be a complicated process, there are many critical elements to consider. Listed below are some of these elements. By understanding all that is involved in an AEM implementation, you can be better prepared for this process.

•  Write specifications for author experience and user experience: Now, this is a critical step while you redesign your project. Traditionally, the web experience projects were created next to UI designs and, were focused on back-end integration ad user interaction. This time the tables have been turned and, when you write for AEM requirements, it is essential for your implementation team and design to first recognize the two interfaces for which the experiences need to be designed. Also, don't forget to mention the authoring terms while you write all your requirements in the technical and creative sides of the project. While you make your considerations for each component of the AEM, try to think from three different perspectives i.e. author experience, front-end user experience and, back-end integration.

•   Involve individuals that know about AEM in the design process: The redesigns of user experience mostly revolve around the demands of the users and the motives of the designers. Most of the times an experienced team will take the best approach to design your experience. For the companies who are excited to launch a new practice on AEM, it is better to consider someone having a vast knowledge of AEM so, they are able to review the emerging trends and designs. Know that a knowledgeable team will discuss even the smallest implications during the wireframe stage. By doing this, you will be able to easily point out the minimal changes in the experience designs that might help you reduce both your cost and complexity in the implementation.

• Know when to begin with development: Typically, only IT and design teamsunderstand the exact timelines for the development process and AEM implementation process. Because each team is responsible for different aspects of these processes, business leaders need to ensure that there is regular communication between the two teams. Normally, it is advisable start with the development and design efforts as soon as wireframes are built. Then only the implementation team will be able to recognize the complete site structure, inventory of AEM components, templates and, navigation. From then on, it is the responsibility of the implementation team to create an AEM implementation and rollout plan.