Convos with App Builders: PFL
Convos with App Builders: PFL
Recently, we chatted with Sam Patterson, Product Marketing Manager at PFL about the healthcare industry, and how apps and technology can help patients today more than ever before. Take a read below, and then check out PFL on AppExchange at sforce.co/2livO4u.
Recently, we chatted with Sam Patterson, Product Marketing Manager at PFL about the healthcare industry, and how apps and technology can help patients today more than ever before. Take a read below, and then check out PFL on AppExchange at sforce.co/2livO4u.
Amanda Nelson
Hi Sam! I'm excited to talk about PFL and their innovative AppExchange apps. Sam, how did you get started at PFL?
Sam Patterson
Hi Amanda! I joined PFL after a history of B2C, nonprofit and event marketing experience.
Amanda Nelson
Great! Let's talk a bit about your app and the healthcare space. Why does the healthcare industry need technology and apps now more than ever?
Sam Patterson
Today’s consumers decide how, when and where they engage in conversations with a brand or provider. Without technology, there is no way providers can appropriately support the consumer’s desire to participate in their health.
Amanda Nelson
So true. But how does PFL help healthcare providers?
Sam Patterson
One’s healthcare is a very personal journey, and it’s important for healthcare brands and providers to be genuinely interested in each customer/patient. Our solutions help brands provide a 1:1 customer journey regardless of channel.
Sam Patterson
We bridge the gap between online and offline worlds by leveraging behavioral data from Sales Cloud and Marketing Cloud to personalize and track tactile sends, automatically.
Amanda Nelson
Great example of multiple technologies working together to help a crucial industry and audience.
Amanda Nelson
Where do you see the healthcare industry going next?
Sam Patterson
More focus on repairing the patient experience - treating patients/customers like people and empowering them with clear communications on all channels and at all stages of their journey.
Amanda Nelson
Thanks for your time today, Sam.
Sam Patterson
My pleasure. Have a great day!