How Online Casinos Use Entertainment Media Outlet for Marketing Purpose

Many of you may know some websites of entertainment media outlets, like for example Playbuzz or Buzzfeed. You screen them everyday in order to find the latest news in areas which you are interested in. That doesn't need to be a professional interest, these pages are more about hobbies and entertainment.

They are a relatively new appearance. While ten years ago, the internet was more about professional information, it has now become more and more an entertainment at http://vegas.williamhill.com/ . Music, games, gambling, food, fashion, sex; today you can find everything in the internet.

Entertainment pages play pretty much the same role as news outlets. They aggregate information in certain areas, summarize them and shape their content in a user-friendly format in order to hand them over to their audience.

Their business model is quite simple. They earn money from advertisement, affiliate marketing and their own online shops. Commercial websites, like for example the online casino William Hill benefit big times from these pages, because they can advertise directly to their target audience.


Playbuzz has experienced astonishing growth rates during the last years

Playbuzz is a good example for a successful entertainment media outlet. Alone in January 2014, the page was shared more than 10 million times on Facebook. With more than 60 million visitors, the page is even more successful than Buzzfeed. Considering that the page went online in 2012, that is quite astonishing.

Playbuzz reports about Pop culture, fun, geek topics and more. Visitors are in all age groups and from different educational backgrounds. However, they have one thing in common: They are looking for entertaining like https://ca.news.yahoo.com/entertainment/


Increasing competition among online gambling sites will make online marketing more important than ever before

Online gambling has become one of the most competitive internet industries. Meanwhile, there is a huge amount of online casinos and they all have a similar offer. Therefore, online marketing has become crucial for online casinos.

Big casinos like the William Hill Vegas Online empire dominate the scene. They have enough money to invest in their marketing efforts and display their advertisement on all big entertainment outlets. On these pages, they can find exactly what they need: People who are looking for entertainment and fun in the internet.

Just take a look at pages like Playbuzz or Buzzfeed, I'm sure you will find William Hill advertisement.

Growth of entertainment media outlets and online casinos is connected; but a more competitive market will bring more challenges for both businesses

Entertainment media outlets and online casinos have experienced a boom during the last years. Obviously, their growth is connected. Media outlets benefit from the financial injections through online casinos' marketing efforts. On the other hand, online casinos benefit from the opportunity to market their services directly to their target audience.

Nevertheless, the more competitive the online market becomes, the more difficult it will be for media outlets to get traffic and less traffic means less marketing revenue. Therefore, their challenge will be to target a more specific niche audience, in order to give advertisers access to their potential customers.