Google and other search engines get information from many different sources like Web pages, maps, listings & online public databases, etc. with the help of web spiders/crawlers. Spiders (bots) are a program to read these information sources to create search engine indexes. The process of discovery of pages and to add these pages into the registry in know pages’ list. The whole discovery process is called, ‘Crawling.’
After pages’ discovery, the search engine finds what the content is about. The process called, ‘indexing.’
In order to make more effective indexing of pages, a webmaster should create short meaningful titles and headings that cover that convey the whole purpose. Use of text, rather than any image files.
There are some search trends in 2019 which can help webmasters to create and publish content according to search engine guidelines.
Some of the few search engine trends are:-
1. Audio news for voice search
2. Live streams in search
3. Search console priority
4. Quality of inbound links
Some basic ways to Boost Indexing are:-
1. Website speed matrices
2. Easy redirections
3. Web crawler log file
4. Sitemaps & pings
5. URL structure of the website
6. Link building & Search Engine Optimization Process
With the rise in the use of voice search, blockchain and Amazon, it is great fear for webmasters to understand and learn about these search platforms. What’s even more interesting is that there's research showing 60% of visitors on Amazon are coming through their mobile app users. So, the companies who are looking for more trusted users & visitors should follow the trend of a mobile app created for their services.
