What type of marketing should your business be focusing on?
What type of marketing should your business be focusing on?
In a perfect world we would all have infinite marketing budgets to invest in exciting, creative campaigns that help drive growth and reach our ideal audience.
The reality however is far from it... so how do you decide where you should invest your budget and energy?
Strategic marketing agency Rigani have compiled a simple quiz to help business owners identify what direction they should follow.
Try it for yourself!
In a perfect world we would all have infinite marketing budgets to invest in exciting, creative campaigns that help drive growth and reach our ideal audience.
The reality however is far from it... so how do you decide where you should invest your budget and energy?
Strategic marketing agency Rigani have compiled a simple quiz to help business owners identify what direction they should follow.
Try it for yourself!
Which of the following best matches your objectives for the next 12 months?
How well do you know your target market?
(What makes them tick? How do they like to interact with brands? Where can you find them on a Saturday?)
How large is your annual marketing budget?
Who is your ideal customer?
What's the current state of your website?
(Note: 'Responsive' refers to websites that adapt their appearance to better suit other devices ie. mobile phones)
How loyal are your customers?
How do you rank in search engines?
Do you have a social media presence?
Fresh Start
Fresh Start
Whether it's because you're just starting out or you've taken a wrong turn somewhere along the way what you need is a Fresh Start approach.
Your brand is one of the most important assets you have. It’s your reputation, your promise to your customer, and it will be what distinguishes you from your competitors.
Not everyone is your customer. A business needs to carefully segment their audience, understand what motivates them to choose you over a competitor and craft an identity that resonates.
It sounds like you might benefit by going back to who your target audience are, what makes them tick and craft a brand that resonates. Dive deep for what makes you different to competitors and make that a part of your strategy.
Other tactics that should be considered when on the Fresh Start road include:
Branding
Message Framework
Collateral projects
Website development
STRATEGY! (Marketing plans, creative strategies, launch strategies, positioning strategies)
If you're chasing more information on Fresh Start marketing tactics or think your results weren't quite accurate then we invite you to contact us for a more in depth consult.
Email alanah@rigani.com.au or head to rigani.com.au
Drive it Digital
Drive it Digital
Solution? You should focus on driving it digital.
In the early days of the digital revolution, many leaders of established companies did their best to ignore the upheaval, convinced that the threat from new technologies wouldn't ever amount to much.
The failure of this hardly needs elaboration, no company can safely ignore the changes wrought by digital technologies. The central problem with this is failing to account for how customers have changed; they now weave their digital and physical worlds so tightly together that they can't fathom why companies haven't done the same. Ignoring this change allows for disruption, however harnessing this evolution and fusing the digital and physical can open up vast new opportunities.
It sounds like your digital marketing has room for improvement! This could include:
- redeveloping your website to a more responsive, user-friendly design.
- Utilising the wonder of cost-effective and hyper-targeted digital campaigns
- Crafting a balanced social media strategy and engaging your ideal customers in conversation online.
And the big one: SEO
When it comes to digital presence, it’s one thing to join the conversation, it’s another thing to be heard.
Page one of Google accounts for 91.5% of clicks, meaning unless your online presence ranks highly your chance of being found is limited to 8.5%.
Spend time on your search engine optimisation (SEO) to improve your organic search engine ranking (without having to pay a fortune in Google ads!)
If you're chasing more information on Driving it Digital marketing tactics or think your results weren't quite accurate then we invite you to contact us for a more in depth consult.
Email alanah@rigani.com.au or head to rigani.com.au
PR Rescue
PR Rescue
Buy the sounds of things you need to spend some time working on your reputation.
Perhaps something has occurred that caused a bit of damage to your street cred, or maybe you're just such a new player in the game that you're yet to earn yourself any street red in the first place! Either way you should put some energy towards the following marketing activities:
- A targeted PR strategy
- 'Damage control' media releases
- Cause marketing (community bbq's, charitable donations, volunteer work etc., show your human side!)
- Events (Highlight your strengths and expertise by hosting media events, seminars, workshops)
- Grassroots campaigning (building relationships with community influencers and grassroots publications such as bloggers, instagrammers and socialites)
- Press Kits (Rewrite the story. Craft and roll out kits that capture what makes your business great)
If you're chasing more information on PR Rescue marketing tactics or think your results weren't quite accurate then we invite you to contact us for a more in depth consult.
Email alanah@rigani.com.au or head to rigani.com.au
Relationships
Relationships
Your business should be all about relationship marketing.
- Leveraging social media communities and driving engagement
- Integrating a CRM system that helps you better manage client relationships
- Encourage loyalty with 'surprise and delight' strategies
- Keep in touch via custom eNewsletters
- Referral marketing kits and programs
- Client events
If you're chasing more information on Relationship marketing tactics or think your results weren't quite accurate then we invite you to contact us for a more in depth consult.
Email alanah@rigani.com.au or head to rigani.com.au
Mass Awareness
Mass Awareness
You should follow the path of Mass Marketing!
This includes more traditional methods of marketing (think Mad Men) designed to reach larger target markets rather than niche segments.
Types of marketing that suit:
- Advertising strategies
- TV Commercials
- Radio advertising
- Print campaigns
- Ambient advertising
- Guerrilla marketing
- Outdoor advertising
Mass Awareness marketing requires a bigger budget, but it's something you can really have some fun with. Craft a considered campaign strategy and engage an agency to develop something creative that aligns with your brand and audience appeals.
Outside of these traditional advertising platforms other types of marketing that work for a mass marketing approach include events and sponsorship.
If you're chasing more information on Mass Awareness marketing tactics or think your results weren't quite accurate then we invite you to contact us for a more in depth consult.
Email alanah@rigani.com.au or head to rigani.com.au