The Importance of Integrated Marketing Plans

Over the years, the term “integrated marketing” has come to mean many different things. Some have called it “360 branding,” while others have called it “relationship marketing” or “one-to-one marketing.” While it’s meant so many different things to many different marketing campaigns, it adopted a broad spectrum of useful tactics. However, integrated marketing ultimately became helpful to no one because of its ambiguity.

But recently, agile marketers have optimized integrated marketing to modern standards and trends to be well-executed, high-performing, close to customers, and keeping marketing departments efficient. And when it comes time to use a San Francisco SEO company to develop your marketing strategy, it’s time to start getting comfortable with making integrated marketing a part of it.

Consider Customer Experience
What integrated marketing boils down to is an approach to creating a unified and seamless customer experience where they may interact with the brand. And it comprises all marketing aspects, like advertising, sales, promotions, P.R., social media, and direct marketing through channels, media, tactics, methods, and activities to create a unified, consistent marketing force centered on the customer.

If this doesn’t sound like a smart reason to utilize integrated marketing campaigns, then you’d be hard-pressed to find something that is. And building an integrated marketing campaign that’s adaptable, flexible, and responsive to market trends can be done by understanding buyer personas, knowing your market segments, creating smart content, and promoting it everywhere. That’s where having an SEO company comes in handy.

The Benefits
By integrating these tools, you’ll be able to provide clarity, consistency, and maximum impact in your communications. Using an SEO company in San Francisco and keeping your campaign integrated and promoting it everywhere (like having the same content in featured articles as in press releases), you reinforce the messages you convey as a single entity of a brand.

So, with the many benefits of integrated marketing communications, you’ll see results. You’ll also achieve creative consistency, reduced costs, and ideal customer preference for how they receive your communications. It’ll allow you the leverage to perform with a level of discipline and expertise, to clean up your content marketing through synthesis, and be able to serve the entire customer life cycle. 

Integrated marketing campaigns allow for marketing departments to achieve much more out of their teams when it’s aligned, systematic, and appropriately executed. Hiring a San Francisco SEO company could be an advantageous move.