Welcome to the Playbuzz Advisory Board
Welcome to the Playbuzz Advisory Board
Introductions!
Justin Webster
Associate Director, Connections Planning at Havas Media
Lauren Bass
VP, Group Partner at J3
Mary Rose C. Kesser
Planner at Havas Media Group
Todd Krizelman
CEO & Co-Founder of MediaRadar
Nicole Bilella
Associate Director at Carat
Christina Perrotto
Supervisor, Digital Investment at PHD
Media
Erin Dutcher
Senior Content Manager at Zenith
Madeleine O'Neil
Digital Investment Analyst at Pepsico OMD
Playbuzz tools allow clients to learn about their audiences, giving insights for customer segmentation and retargeting.
How it works
We run several versions of the same creative.
Give clients audience segments which they can use to retarget.
Playbuzz
If we pitch Playbuzz Insights to you, how do you see this feature?
Playbuzz
A stand alone offering?
Playbuzz
OR should it be an add-on to our existing offering?
What are some good or bad experiences you've had?