Third-Party Verification & Commitment
Trustworthy Accountability Group (TAG)
Trustworthy Accountability Group (TAG) is a cross-industry accountability program to reduce fraudulent digital advertising traffic, combat malware and ad-supported Internet piracy, and promote brand safety. Learn more at www.tagtoday.net. Playbuzz drives the majority of its traffic from organic means such as SEO and social media. A small percentage of traffic comes from paid spend on Facebook and Google.
Publisher Sourcing Disclosure
Q3 2017: 10% | Q4 2017: 12% | Q1 2018: 11% | Q2 2018: 8% | Q3 2018: 8%
MOAT
Playbuzz-powered campaigns average a 97%+ in-item viewability, confirmed by MOAT.
White Ops
Playbuzz-powered campaigns attract 99% human, non-fraudulent traffic as confirmed by White Ops.
Ads.txt
Playbuzz works with partners that uphold ads.txt protocol as part of our commitment to promoting an efficient, effective and transparent publishing environment. Ads.txt, an IAB initiative, stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
Coalition for Better Ads (CBA)
Playbuzz supports the Coalition for Better Ads and recommends promoting and distributing ad formats that uphold a positive user experience.
Brand Safety Pledge
Playbuzz is committed to the highest standards of brand safety and consumer privacy. Playbuzz employs the following precautions:
- Playbuzz operates a fully curated and signed-off white list with advertisers and demand partners.
- Playbuzz employs keyword filtering on domain level: we block inflammatory keywords.
- Playbuzz employs other commercially reasonable endeavors including contractual arrangements and utilization of Authorized Digital Sellers.
- Playbuzz uses 3rd party traffic and content verification tools.
Take Down Policy
In the event that an ad should appear against content deemed inappropriate, upon written notice Playbuzz will strive to conduct an investigation, a mitigation plan and if deemed necessary, removal, within 24 hours of notice but not later than 2 business days.