Pay-Per-Click Success: Avoid Click Fraud and Lead Your Business Sector

You might have heard that TEA Software is an effective way to advertise. Along with this opinion, detractors often add that there is no merit to the method, then suggest you move toward social-media tools and native advertising. In the latter case, the word “native” is used because the advertising content fits the form and style of other content on the platform.

There is certainly a place for PPC in the 21st century online economy, though you may have to approach this proven method in a slightly different way. To get a better idea of changes that have taken place, which require some adjustment in online marketing, consider that the major player in online search, Google, now uses only encrypted searches on https servers. You don’t have to understand all the details in how http and https differ, but it would help to understand how it affects your business. The “s” means “secure,” which has fundamentally changed the playing field.

In the most basic terms, Google analytics doesn’t offer keyword data anymore – for non-paid search results. It’s extremely difficult to determine what potential customers are searching for when they come to your site, which means you have less information for marketing purposes. This data remains available for paid advertising, a distinct advantage when you need to know which keywords are moving traffic to specific websites. With the right software “partner” you can have even more accurate data to work with, a decision that could save you a lot of advertising money.

The bottom line is this: The road to purchase is more complex. You’ll find that “normal” traffic now passes through a system that’s encrypted. Information is not accessible by anyone other than the end server and the client. This doesn’t have to change your mode of operation completely, but you’ll need to address the PPC differently.

Not the Only Reason

This is not the only reason for you to change the way you pursue PPC advertising, though it’s an important reason. You should also give serious consideration to enlisting the help of an expert third-party software company to help you with click fraud prevention. You can get a good start by doing some research, to help you know your target audience better. The ultimate goal, naturally, is to understand online behavior so that you can reach an audience in specific locations and channels.

But keyword-research tools and Google Keyword Planner probably won’t be enough any longer, simply because your AdWords expert is probably going to be using the same methods and tools for every client. You won’t have a unique advantage with these tools. You could have with the best click fraud monitoring software. While any homework you can do to improve your PPC results, you should stop following the crowd and start using special software tools that will separate you from the pack.

Of course, when you use this software, you will see results others won’t see. But you must still avoid making some of the major mistakes all advertisers suffer through when they try to do business in the Internet world. Many companies have tried to transition from selling on the main street or in an industrial/office park, believing the process is the same online. While there are similarities, it’s essential to have a plan, a specific goal. If you had one in your original setting, you must have one for your online efforts.

You must have a target, one that’s realistic and achievable. Focus on the language you use in your content, the access devices your target audience uses, and the most-effective locations. When you combine these steps with accurate click fraud software, you’re going to be wasting a lot less money on advertising than many of your competitors who rely on free services only.

Ask for the Order

Many decades in the past (about 50 years ago) the emphasis in sales training was on the phrase “ask for the order.” You may think this advice is outdated and doesn’t apply to the fast-paced, global economy. But, you’d be wrong. One of the major mistakes many business owners and managers make is this: Not including a call to action in your advertising language.

You may have to test various wording and placement to find the best results, however.

Whatever you do, you may want to avoid the worn-out and the obvious, such as “click here.”You’d be better served with “visit our website” or “start today.” This said you should make sure the mouse click takes your potential customer to a truly relevant page. Don’t just take them to your homepage and expect them to continue to search. In most cases, it doesn’t work like that. One of the great marketers, Dan Kennedy, teaches that your marketing efforts should not focus on brand building.

In the PPC/online world, this means you should not expect the potential customer to be pleased with landing on your homepage so that they can learn more about your great business name and your company colors. Your goal should be to direct them to a specific product, the one they’ve shown interest in. You’re looking for effective action, with emphasis on action.

Your PPC efforts will be much more effective if you have click fraud protection as part of your program. When you have this piece of the puzzle in place, and your target is identified, you’ll know that every time a potential customer clicks on your ad link, you will pay for real activity, not the actions of a bot. Not only that, but you’ll have information you can use to learn more about your audience and prepare for future ad campaigns to achieve even more success.

Make the Right Call

It would be easy to bring in a Ghostbusters reference here since you are dealing with a threat (click fraud) and you need to call for help from specialists who can handle this problem effectively. If you’d like to learn more about the remarkable tools available, visit www.teasoftware.com. (By the way, that was a call to action.)

There are several other elements to a successful PPC effort, one of which has to do with measuring your activity and measuring the results of that activity. How else will you know what you’re doing and how you’re doing. If you’ve devoted enough of your time and your advertising budget to developing and implementing a PPC campaign, you should follow that up with the best results-tracking tools you can find.

TEA Software is for your company if you want to know about your website traffic. This software tool gives you a threat score for all visitors, as well as an engagement score for real visitors only. Part of the measurement you must have with PPC involves identifying invalid traffic and being able to trace that traffic to its source. You’ll then have information you can act on to give you improved return-on-investment (ROI) for the funds you allot to advertising.

The key to success is in using effective click fraud monitor software to help you understand the future behavior of visitors, and do it in real time. Analytics data becomes “metadata” that you can read, understand, and use. And, it’s based on real human behavior. As the developers will tell you, one of the most important steps involves measurement of “the irrationality of human behavior” and using it to predict if a visitor will convert to a buying customer.

Be Aggressive

Veteran observers of the PPC world believe this is a form of online advertising that can work well if you’re sufficiently aggressive with your campaign. You pay for every click, of course, so you want to make sure this leads directly to your business. Since you pay for every click, as the foundation of the entire plan, it makes sense to get as close to perfect as possible with these potential customers.

You should make sure you have adequate click fraud prevention, so you’re not spending advertising funds on illegitimate clicks. This is especially important if a publisher or competitor uses bots (software programs) or hires people to click on ads. Of course, it’s fine to generate revenue for the publisher in this manner, as long as you, as an advertiser, get legitimate results from the activity. A competitor might even engage in this activity, attacking your business to gain strength in the industry.

It certainly bears repeating: Well-designed and implemented click fraud software can detect bot activity in seconds and will also block Google AdWords, automatically. This generates a click-fraud report, filed with Google itself. This begins a process that should reimburse your business for the amount caused by the fraudulent action.

You need plenty of information to make the most of the PPC process, which means gathering data is more than important. It’s essential. When you work only with Google or Yahoo, for example, you’re getting a generic service that doesn’t take into account a lot of important factors. Attitudes and behavior change, especially when it comes to online shopping. You’ll need accurate, consistent reporting on what is working and what isn’t working, so you can plan for a more successful future.