
First films for cats and dogs designed to reduce stress
First films for cats and dogs designed to reduce stress caused by fireworks starring David Tennant
MORE TH>N worked closely with animal behaviourist Karen Wild and vet Robert White-Adams throughout the making of both films.
In addition to compiling an in-depth academic report, Karen Wild consulted on both productions to ensure they would stay true to the research and have the potential to relax cats and dogs and counter the effects of noise phobia.
To that stress-busting end, Peer Window is set entirely within a window frame to reflect a cat’s habitual behaviour of staring out of windows for approximately five hours a day.
The film depicts a blend of animate and inanimate objects, as recommended by the academic research, including looping scenes of fish, swaying trees, rain droplets and rippling water, among other abstract images. Accompanying these scenes are melodic sounds in cat-friendly frequencies and the softly spoken tones of David Tennant – based on the scientific insight that a human voice can relax cats.
Similarly, Woofering Heights, the film for dogs, employs key scientific prompts by incorporating slowly moving pastoral scenery, a cast of sedentary dogs and the relaxing lilt of David Tennant delivering an Emily Bronte-inspired narration full of words and cadences that can calm canines.
What’s more, the film has been shot entirely in a dog’s colour spectrum of blues and yellows – heightening the viewing experience for them.
Owners can try to reduce the impact of fireworks by following the advice from vet Robert White-Adams
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Take your dog outside during the day and exercise them so they are tired. As with humans, physical exercise induces endorphin release, which amongst other things has a potent anti-anxiety effect. -
About an hour before expected fireworks give your dog/cat a medium sized normal meal. The feeling of satiety carries a potent natural anti-anxiety effect. -
Move your pet to the area of the house in which you believe they feel most at home. -
Cover the windows and doors, and turn on lights – you are aiming to reduce the impact and awareness of light flashes outside. -
Put on some background music at a moderate volume – preferably music with a constant and distracting bass or beat. You are aiming to reduce the startling impact of crashes, bangs and whistles from outside. -
If your pet is awake and active, try and distract them with gentle, calm play.
Noise phobia in cats and dogs can lead to distress, injury and long-term behavioural problems, so it’s important for pet owners that they do as much as they can to help calm and relax their animals.
Additional findings from consumer research with cat and dog owners:
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64% of cats immediately hide during fireworks, with 26% showing visible signs of distress including trembling and panting. 13% of cats refuse to eat during or after fireworks displays. -
40% of dogs visibly tremble and pant during fireworks while 45% become agitated. 15% of dogs refuse to eat during or after fireworks displays. -
16% of cat and dog owners believe their pets are affected for days after fireworks displays -
75% of cat and dog owners believe that fireworks displays should only be permitted during Bonfire Night and on New Year’s – and banned at other times of the year. 13% would like to see an outright ban on fireworks at all times. -
One in 16 (6%) of cat and dog owners have given their pets human medication in a bid to calm them down around fireworks -
35% of cat and dog owners claim they avoid all fireworks displays as a result of their pet(s) noise phobia.