What Type of (Brand) Journalist Are You?

Egomaniac anchorman Ron Burgundy vs. mild-mannered reporter Clark Kent. Could they be more different? Fictional or real, journalists have different reporting styles. So do brand journalists. What type of brand journalist are you? Take our quiz and find out.

MediaSource
Created By MediaSource
On Mar 29, 2017

What best describes you?

What's your go-to drink after a long week in the newsroom?

What would you say is your best asset as a journalist?

Where do you like to get your news?

When you start writing a story, what do you do to spark creativity?

What's your favorite weekend activity?

What story would you LOVE to cover?

What's your favorite part of journalism?

Ron Burgundy

Ron Burgundy

Camera-Ready

It’s a brand journalist love-fest! Your audience loves you, your clients love you, heck, even you love you! You’ve definitely mastered the PR aspect of brand journalism in the form of self-promotion. With your unwavering self-confidence, no matter what type of story is thrown your way, you’re ready to tackle it with a smile -- but only after you’ve seen the makeup artist!

Download our latest white paper, How to be a Brand Journalist, for expert perspective on what it takes to become a successful brand journalist and create news content on behalf of a brand: http://mediasourcetv.com/whitepaper

Clark Kent

Clark Kent

Newsroom hero

You are the brand journalist who can save the day! When a story is in doubt, you know how to dig deep and turn a report destined for the editing room floor into a front-page exclusive. You are naturally a mild-mannered, quiet person but also fast-acting and caring for others. Your heroic efforts make you the brand journalist that everyone wants on their team.


Download our latest white paper, How to be a Brand Journalist, for expert perspective on what it takes to become a successful brand journalist and create news content on behalf of a brand: http://mediasourcetv.com/whitepaper

Murphy Brown

Murphy Brown

Determined to win

When it comes to serious journalism, you are royalty! As a brand journalist you know how to get what you want and you’re not afraid to tell others exactly how you feel. You’re not only the most competitive journalist in the newsroom, you strive to be the best in everyday life! Overall, you are natural leader who commands respect. Determined and independent, you live your life in the same manner that you approach your job.


Download our latest white paper, How to be a Brand Journalist, for expert perspective on what it takes to become a successful brand journalist and create news content on behalf of a brand: http://mediasourcetv.com/whitepaper

Will McAvoy

Will McAvoy

Voice of authority

You are the brand journalist everyone turns to during a time of crisis or in a challenging situation. You are able to grasp complicated issues and simplify them so they have meaning for everyone. You value intelligence and your confidence allows you to keep calm under pressure. Above all, your integrity earns you the respect of consumers, brands and journalists alike.


Download our latest white paper, How to be a Brand Journalist, for expert perspective on what it takes to become a successful brand journalist and create news content on behalf of a brand: http://mediasourcetv.com/whitepaper

MacKenzie McHale

MacKenzie McHale

Queen of chaos

When breaking news happens, your brand journalism skills kick into high gear. Multitasking is a way of life for you -- whether it’s texting a source, dispatching a reporter to the scene or giving orders to your anchor via headset. Your sheer determination and sense of immediacy has helped you master all aspects of brand journalism. No matter how small the assignment, you take your job seriously and complete everything with unequalled tenacity. You get the most out of those around you because of your infectious passion. Some might say you have the tendencies of a workaholic but you wouldn’t have it any other way.


Download our latest white paper, How to be a Brand Journalist, for expert perspective on what it takes to become a successful brand journalist and create news content on behalf of a brand: http://mediasourcetv.com/whitepaper