How to Do eCommerce SEO Audit and Benefits of SEO
Although in essence, search engine optimization for eCommerce sites is the same as any other website, many site owners don't take the time to ensure their store can be easily found on the web. While it is true that you need to have some knowledge of html or php to make sure you have the right information in the style sheet, you can also purchase premium themes that are already set up for SEO.
The most common things that an eCommerce SEO company can neglect in the search engine optimizing strategies are optimized content, the competition, and internal linking and structure. In the eyes of Google, good site structure is the most important, so we'll begin there.
• Check for duplicate content titles and Meta tags and remove any you find as this can cause a negative impact on your ranking.
• Each page should have its own unique title and Meta data (descriptions, etc).
• Write descriptions of similar products differently, even if they are closely related. You want to avoid as much duplicate content as possible and with product descriptions, there is often a lot of redundancy.
• Format content properly using heading tags and adding keywords to every page.
If you are using a popular shopping cart like OSCommerce, Cube Cart, ZenCart, Monster Cart, or X Cart, these themes are normally already designed for search engine optimization. If they are not, there is often a plugin or add-on that can be easily installed to help those who are less technical.
You site should not include parameters, variables, or session IDs. This means if you have question marks in your URL, or if the URL changes every time a page is visited, this needs to be addressed. Most of the SEO plugins or add-ons will immediately correct this problem once installed.
One reason you need to pay attention to what your competitor is doing is because it can have an effect on your ranking, something that can be easily remedied. Say you are selling identical products. The product page that has the most relevant topic links to it and with title tags that are well-optimized will be the page that is ranked the highest. So you must make sure you include the keyword for your product in your title tag. You must also make sure that you link each product page to another product page or content page on your site. This is internal linking, and is a vital part of any SEO strategy.
Making sure your site has proper search engine optimization so you can rank well can mean the difference between profits and loss. A few simple tweaks should get you started in the right direction, but if you're still unsure about SEO, it may be worth investing in an expert. Be sure that eCommerce SEO company don't come cheap, but if it puts your site on the top of the SERPs, it's well worth it. After all, if your customers can't find you, they can't buy from you.
Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.