Easy ways to start an editorial calendar

Planning is one of the most important things to help build followers and a community around your brand. If you're not posting consistently, why should anyone visit your site or blog?

Here are some easy ways to get start an editorial calendar for your website and social media channels.

Joe Gullo Digital Media
Created by Joe Gullo Digital Media (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Feb 26, 2017
1

Find the right planner

This will either make or break your efforts to stay on top of your content. Some prefer handwriting down their plans others like a more digital approach. Regardless of what you choose, it's important to stick with it week after week.

If you're working in a group, it'll be important to choose a platform that suits a variety of needs while keeping up with your digital content demands.

2

Plan in 2-week intervals

Unless you're a news organization, you really don't need to plan more than two weeks out in advance. Nothing is stopping you from posting farther out, but two weeks gives you enough time to plan far enough out without getting too overwhelmed.

3

Try not to use editorial calendars for rough ideas

Keep your rough ideas separate from your editorial calendar. Editorial calendars are more geared toward finalized ideas and when and where the content is going to be posted.

Things will get messy and confusing if you post your ideas along with your finalized topics on the editorial calendar.

4

Build up evergreen content

Evergreen content will save the day during slow periods. This type of content can be posted whenever and is really not time sensitive.

The best part is if something more pressing comes up, you can move these types of posts to a later date when there is really nothing of note going on in your niche.

5

Use it to measure performance and ROI

Content on editorial calendars does​ not have to die after the scheduling and posting is completed. Whether you're handwriting or digitally planning your posts, make sure you keep track of your performance and ROI.

This is helpful because it will show you the types of content that people in your niche want and are seeking out. It will also help you plan future posts and meet your goals.

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