5 practical tips to transform your blog with interactivity
Your readers deserve more
We all know that having a content strand to your business is super important for building business reputation and reaching new audiences. The problem with everyone knowing it though, means that it’s harder and harder to achieve cut-through and resonance with your intended audience.
What's even harder is having to come up with ideas that keep your output feeling fresh, especially when you've got so many good articles that aren't getting traction.
What's your blog's main KPI?
One way you can keep your blog or content-hub looking and feeling fresh is by repurposing old content inside interactive content. Re-up important posts by turning them into engaging, measurable content experiences.
- 70% of marketers say interactive content is effective at engaging visitors/buyers.
- 88% marketers say interactive content is effective at differentiating their brand.
And creating your own interactive content has never been easier or more accessible. Below we’ve compiled some of the best, quickest and easiest ways your blog can start benefiting from interactive content.
You’re an expert at what your company offers, and the industry you’re in, but communicating that knowledge to your customers doesn’t always translate to the most engaging content.
With a Trivia experience, you can create a question-by-question quiz which invites participation from your reader and educates them at the same time. Simply turn each lesson point into a question, and include an end-card to each that expands on the point being taught.
Create your own Trivia here.
Your company probably offers more than one thing, so articles that differentiate between the products are useful resources for your customers. Try recreating them in a product-recommendation format where your customers answer a series of questions about their wants or needs, and receive the product result which is right for them!
Create your own personality quiz here!
Myth-busting -> Flip Card
If you haven’t done some myth-busting in your blog, here’s a great new way to try it. Use a Flip Card experience to educate your customers on essential truths as they relate to your industry. Just put the myth on the front of the Flip Card, and the truth on the reverse.
Create your own Flip Card!
Top and tail an educational or industry blog with Poll experience
Have you learned enough about interactive content to get started?
Company updates -> Click to reveal