Why You Should be Utilizing Video Production to Improve your Business

We all knew video production was going to be a huge hit in upcoming marketing trends, but it arrived sooner than any of us thought. This year the web has been flooded with video production and all the media users are living for it. Recent statistics show that over 60% of businesses have started using video content marketing to engage their visitors. Video is progressing quickly and will reach new heights sooner than we think. It’s really not surprising that video marketing is so effective. Vision is one of our most dominant senses and most of the information that transmits to our brains is visual. With video marketing being one of the newest additions to the marketing world the opportunities on the web are endless. Throughout this post, we will discuss why video production is one of the most profitable digital media marketing tools available today, and why your business should start utilizing it NOW! 

Video Will Help Visitors Remeber You

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the best strengths of video marketing is that it’s highly visual and auditory, this means its much easier for users to remember versus text-based content. When customers remember your content they will remember your brand which can translate to sales and leads. What’s even better is that when people see a video they like they will likely share it for their friends to see.

Video Can Boost Sales & Conversions

Videos can help your business make some serious money by adding a product video on your landing page, recent statistics say you can increase conversions by as much as 80%. Video marketing can also help lead directly to sales by engaging customers in exciting, explanatory videos. Studies show that users who watched explainer-videos about a product subsequently bought directly afterward. 

Google Loves Videos

Many internet users will visit a marketer’s website after viewing a well-branded video. By now it’s clear that quality and relevant video production content can improve your site’s SEO drastically by driving people directly to your home page. Adding video to your landing pages, website, and product offers will improve your SEO value and improve click-rates.

Video Content Performs Great on All Devices

Today the mass majority of people browsing the internet are doing it on their mobile devices, not just their laptops and desktops. Mobile views have increased by over 233% since 2014. When a business doesn’t perform well on all platforms it loses traffic and suffers decreased conversions as a result. Luckily video performs great on all devices. You can now watch video production on every device with ease- this makes your content more user-friendly and creates a personal connection between your brand and it’s consumers. 

Video Production Builds Trust

Trust is the ultimate foundation in any business for creating conversions and sales. While building trust should be a huge goal of its own, creating video content on the web can help you accomplish this. The whole concept of content marketing is based on trust and creating long-term relationships with your potential customers. If you steer away from spammy selling and provide them interesting useful information instead, people will come to you. Video content is likely to engage us and ignite our emotions which is why YouTubers have become one of the most powerful social media figures to promote a brand. When you share emotions with your audience and connect with them they are more likely to trust your brand and do business with you. 

Video Production Will Explain Everything

If you’re starting a business I’m sure you know how important it is to constantly be posting new content and staying active on social media. However, not everyone in the online world is a talented writer. It’s often hard for people to write a blog post or article that relays a clear, and informative message to their viewers. If you have trouble writing engaging content, videos might be your saving grace. Users will typically watch a video to figure out how a product works or to learn more about it. This is why 45% of businesses who use video marketing have an explainer video front and center on their home page. This helps users understand their products and services and will make them more likely to purchase it. Trying to explain a difficult concept? Organize your thoughts in an animated video to help explain concepts that can be confusing to understand in text form.

Video Engages Lazy Viewers

Not that people on the internet are lazy, but we can all be lazy time and time again. Working all day and going to school can tire you out and sometimes you’re just not likely to sit down and read a 1,000 word “How To” article during your relaxing hours. Video eliminates this problem by creating content that is effortless to consume. I mean imagine how simple it would be to listen to this article while I visually explain the benefits of video marketing. All your users have to do is click and listen. it’s much easier to commit to learning about something if you are broadcasting the information to your users visually and auditorily. Plus the modern customer typically wants to see the product in action before deciding to buy it or not.

Video Encourages Social Sharing

As I mentioned before, if people see a video that really moved them or was really informative they are likely to share it with their friends all over the internet. Many social networks also encourage video content like Facebook, Instagram, and Youtube so you can utilize their platforms to market your brand. An important thing to remember is that people share emotions, not facts. You can’t just throw statistics and facts at them during a video. You have to create fun, entertaining videos if you want social shares. Emotions aren’t exactly ROI but social shares will definitely increase traffic to your site.

By now I’m sure we all agree that video marketing has advantages that we can’t ignore, if you’re an upcoming business, video marketing will bring you success. I know it’s not easy to create eye-grabbing videos, but you can seek help from a marketing company that offers media services. Don’t wait, act now to see your business succeed!